Product-led Growth Marketing Manager

5 days ago

Toronto, Canada Practice Better Full time

**Location**: Our office is located in Toronto, ON, Canada, however the role is remote/hybrid/flexible and open to Canada & US applicants.

**Reports to**: VP of Marketing

Practice Better is a leading all-in-one practice management software solution transforming how health & wellness professionals run their practices and support their clients. The company serves 10,000+ customers in over 70+ countries across the globe and processes hundreds of millions annually in payments on behalf of customers. Over 65% of PB customers' growth comes from word of mouth and referrals, Practice Better has recorded a 300% compound annual growth rate (CAGR. In addition to supporting thousands of nutrition-focused practitioners and coaches, Practice Better has seen incredible adoption from other verticals within the health and wellness space including naturopathic doctors, chiropractors, mental health therapists, and other wellness professionals. Its platform empowers wellness professionals to streamline admin work, engage clients, and scale their practices beyond the traditional 1:1 model. Its consistent, best-in-class NPS score and organic growth from word-of-mouth referrals are a testament to its happy customers.

**About the Position**

We have an exciting opportunity for a data and user-centric Product Led Growth Marketing Manager to join Practice Better We've seen tremendous growth since its launch in 2017 because of an exceptional product and customers who enthusiastically champion us. As a PLG business, this role will be at the center of a lot of decisions for Practice Better. You will be responsible for optimizing the user experience from awareness to acquisition to activation and monetization and influence retention.

**What you'll do**

As the Product-led Growth Marketing Manager, you will work both independently and with agency partners to evolve and improve our inbound channels we have traction in, experiment with new channels and tactics, bring more traffic to our website, and ultimately find our pathway to repeatable and sustained growth. Your main duties include maintenance and optimization of paid channels, running campaigns end-to-end, designing and executing growth experiments, and working to identify and prioritize growth opportunities and lead generation.

**Responsibilities**
- Own, manage and optimize our paid channels: Google Ads, Facebook Ads, LinkedIn Ads, G2 Crowd, Product Hunt, Review Sites, etc.
- Measure, report and analyze data (as needed) from Google Ads, Google Analytics, SEM Rush, HubSpot, and Paid campaign tools.
- Technical understanding of HubSpot, Pendo/Amplitude, GA, GTM, Google Data Studio, A/B Testing, other analytics as needed.
- Collaborate on strategic plans for growth and marketing.
- Develop a data-driven experiment approach to prioritize, test, and evaluate lead generation channels.
- Set up the technical foundations and metric tracking for new lead generation channels.
- Create frameworks and processes for end-to-end marketing campaign management.
- Manage and collaborate with contractors/Agencies (i.e. SEO/ Content writers etc.)
- Work cross-functionally with our Product & Marketing, Sales, Customer Experience teams to successfully launch campaigns.

**Requirements**:
We are looking for someone who is organized and methodical, and can lean into understanding both the data and the people. You have previously taken an experimentation approach to run campaigns and support growth, you are familiar with B2B SaaS Marketing funnel metrics, and can speak to supporting moving the needle in terms of lead generation and revenue growth within a Marketing team.
- 3-5 years of experience with a range of B2B SaaS Marketing Channels
- B2B or DTC SaaS experience, PLG is a huge plus
- Solid experience in managing Google Ads, Facebook Ads, LinkedIn Ads etc.
- Familiarity with Hubspot and Pendo/Amplitude, Google Analytics.
- Excellent quantitative analytical skills, and a good understanding of qualitative.
- A good communicator; Reporting and writing (copy writing not required).
- Organized, strong attention to detail, analytical, and can troubleshoot and research to unblock technical issues.
- Other attributes: Resourceful, results-driven, quality-obsessed.
- Team-oriented and collaborative work style and a bias for action
- Passion, or keen interest in the Health & Wellness space is a plus

**Benefits**
- A friendly and inclusive culture that prioritizes weekly team bonding and monthly company-wide social events. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.
- 100% employer-funded health and dental benefits, plus an HSA balance, starting from day 1.
- Home office set-up allowance (laptop, monitor, keyboard, mouse, headset - what you need to perform at your best).
- An annual Professional Development allowance for continuous, self-directed growth and learning opportunities.
- An annual Health & Wellness allowance for yo

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