Product Marketing Manager

4 weeks ago

Old Toronto, Canada 7shifts Full time

As the Product Marketing Manager at 7shifts, you will play a key role in developing and executing the go-to-market plan aimed at driving the adoption of our payroll, time-clocking, and labor compliance products. Reporting to our Director, Product Growth you will work cross-functionally across all levels of the organization to drive large product initiatives at the department and organization levels.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

  • Drive customer engagement for our  payroll, time-clocking, and labor compliance products by developing and executing product go-to-market strategies
  • Research and analyze market trends, the competitive landscape, and customer insights to identify strategic opportunities and ensure our product strategies align with market demand
  • Leverage user data to create product positioning and segmentation and help form an ideal customer profile (ICP)
  • Develop and execute product-led growth strategies to drive customer adoption, engagement, and retention of our payroll, time-clocking, and labor compliance products
  • Develop pricing, packaging & bundling strategies to drive adoption of our products
  • Create a variety of marketing assets including email campaigns, in-app messaging, tutorials, guides, and videos to educate and guide users through the customer journey
  • Continuously experiment with new growth tactics, channels, and messaging to optimize conversion rates, reduce churn, and drive revenue growth

What you bring:

  • 3+ years of experience creating and executing product go-to-market strategies
  • Experience in a B2B SaaS environment  
  • Experience collaborating and managing relationships with cross-functional stakeholders at all levels and driving large product initiatives 
  • Strong communication and critical thinking skills with the ability to explain complex concepts in simple terms that showcase our products’ value to various audiences
  • Proven track record of building, scaling, and launching go-to-market strategies for new or expansion products, as well as developing and implementing monetization strategies that drive revenue growth
  • Exceptional analytical and problem-solving skills, with the ability to turn deep data into actionable insights that drive product metric improvements 
  • Detail-oriented with the ability to manage multiple initiatives simultaneously in a fast-paced, dynamic environment

It’d be even cooler if you had:

  • Experience with Mixpanel, Looker or Tableau
  • Experience in the restaurant or restaurant tech industry
  • Experience in a Product-Led Growth (PLG) environment
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