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Customer Marketing Manager

4 weeks ago

Toronto, Canada Docebo Full time

Hey you \uD83D\uDC4B Want to work for one of the fastest growing SaaS companies in the world? \uD83D\uDCC8

We’re building the next generation of learning software that companies like AWS, Netflix, Opentable and L’Oreal rely on to deliver training \uD83D\uDCBB We believe learning is for everyone, and that we all have something we can learn from each other. We rely on one another to continuously innovate our products and processes to create an exceptional experience for our employees, customers and partners.

Still not sure? We are a culture where values are at the center of everything we do. We also embody what we call the
**Docebo Heart**. We trust our teammates, assume the best of one another, and also hold space for all the differences that make us better. \uD83D\uDC99

Are you ready to be a part of the learning revolution? \uD83D\uDE80

**About This Opportunity**:
Due to continued growth and expansion, Docebo is looking for an experienced and motivated Manager of Customer Marketing to own, build and execute Customer Marketing strategies and programs across North America. It's an exciting opportunity and a newly created role, which will see you join our rapidly growing Marketing team and to have a real impact within an international SaaS organization

**Responsibilities**:

- Own, build and execute the Customer Marketing strategy and programs for North America, and supporting our international regions as needed.
- Develop, manage and execute an impactful cross-sell and upsell customer marketing strategy in order to support expansion goals of existing customers communications
- Create and lead strategies to introduce new use cases and data workloads to our customer base
- Work closely with the marketing and product teams to support goals related to customer product adoption, customer communications, as well as campaigns and programs to support the account management team on retention and upsell goals
- Lead and manage customer campaigns and programs, such as in-person/virtual events, workshops, annual conferences, awards programs, and nurture campaigns
- Help drive our collateral efforts to produce compelling narratives that engage our customers at all stages of the customer lifecycle
- Build customer ABM programs from initial concept to execution and measurement across a variety of channels

**Requirements**:

- You have experience running Customer campaigns for Upsell and Cross Sell
- You know what it means to expand within existing accounts and how to achieve this
- You are comfortable working with data and reporting on performance and impact of campaigns and programs
- You take a data-driven approach to pipeline creation, optimizing for both short-term outcomes (campaign engagement, form fills, booked meetings) and long term wins (pipeline, closed won revenue) on a day-to-day basis
- You understand the competitive landscape and leverage customer insights, product insights, content and industry rankings for success
- We are looking for someone who is driven, agile, kind, ambitious, keen, proactive and a team player

**Preferred Requirements**:

- Experience of customer marketing in a SAAS B2B or software, high-tech environment
- Experience building an ABM strategy for customers
- Tools: Salesforce, Marketing automation tools like Hubspot/ Marketo/ Pardot/ Demandbase/ Outreach, Data analytics tools like Looker, Tableau, Asana, Jira

**Benefits & Perks** \uD83D\uDE0D
- Inclusive and flexible work environment
- Generous Vacation Policy, plus 2 extra floating holidays to use for religious or cultural events that matter to you
- Employee Share Purchase Plan
- Career progression/internal mobility opportunities
- Four employee resource groups to get involved with (the Docebo Women's Alliance, PRIDE, BIDOC, and Green Ambassadors)

**About Docebo** \uD83D\uDC99

Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.

Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do

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