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Communications Coordinator
2 weeks ago
Communications Coordinator (Transit) (11338)
**Job Number**:1611
**Job Type**: Temporary Full-Time
**Temp Contract Length**: 24 months
**Location**: 250 Strasburg Rd - Transit-Strasburg Road Ops
**Job Category**: Transportation
**Number of Positions**:1
**Department**: Marketing, Communications and Community Relations
**Division**: Transportation Services
**Hours of Work**: 35
**Union**: CUPE 1883**Posting Date**: September 24, 2024
**Grade**: CUPE 1883 Grade 010
**Salary Range**: $35.74-$40.45**About Us**
The Region of Waterloo is a thriving, diverse community committed to fostering opportunities for current and future generations. Home to over 674,000 residents and expected to grow to nearly one million by 2051. Guided by our 2023-2027 Strategic Plan, “Growing with Care,” we focus on equity, inclusion, and sustainability. Our mission is to provide essential services that enhance the quality of life for all residents, while our core values emphasize caring for people and the land we share. Join us and be part of a team dedicated to making a meaningful difference in our community.
Dish with One Spoon Wampum:
- Waterloo Region is part of the Dish with One Spoon wampum, a treaty guiding our commitment to:
- Recognizing our shared humanity and land
- Taking only what we need
- Leaving some for others
- Keeping the dish clean
- This agreement underpins our vision, mission, and core values, and reinforces our dedication to meaningful reconciliation and equity.
**The Role**
- Coordinates and performs marketing and communications functions for the Division, including developing print, website, and social media content materials, maintaining social media/online channels, and participating in outreach activities/events to promote programs and initiatives. Participates in developing and actioning the strategy to promote and increase media and public awareness of transit products, services, and service expansion.
**Duties/Responsibilities**
- Coordinates with management on communications strategy and related activities to promote and increase media and public awareness of transit products, services, and mandate (including service expansion projects).
- Works with management to develop key messages, including crisis and emergency communications, as needed. Identifies trends and potential issues that could negatively impact the Division and Region.
- Produces/coordinates a range of promotional materials (e.g., press releases, stories, blog posts, newsletters, social media posts, flyers, brochures, signage, handouts). Compiles information from staff on program and service offerings, and creates plans and materials for dissemination across various channels. Reviews promotional proofs and recommends edits. Ensures materials comply with guidelines, design standards, and branding.
- Develops visual content for operational/informational communications, including social marketing initiatives (e.g., photography, videos).
- Writes press releases, blog posts, and social media content. Maintains and updates webpages and online calendars. Responds to/redirects related inquiries. Monitors social and website use and recommends content updates, new pages/sections, and layout changes.
- Participates to evaluate the effectiveness of communications projects, including community relations and outreach activities.
- Researches and identifies promotional opportunities, including community events, to support programs and initiatives. Assists management to maintain active communications and community engagement programming, including participating at events, communicating with event organizers and partners, and coordinating production of advertising and promotional materials.
- Assists to develop and implement internal communications strategies and initiatives to foster timely distribution and receipt of information amongst staff and improve employee understanding and engagement. Contributes articles for newsletters. Supports internal communications through the staff portal and provides intranet-publishing services to the Division.
- Develops resource requirements for management approval and allocates funds to promotional campaigns. Has a p-card. Recommends program supplies and equipment to management. Ensures digital cameras and video equipment are maintained in good working condition. Contacts vendors for equipment servicing.
- Interacts with creative multimedia services for graphic design and printing requests, and corporate communications regarding media releases and new projects.
- Performs related duties as assigned.
**Knowledge, Skills, and Abilities**
- Knowledge and skills are normally acquired through a 3-year degree/diploma in a related field (e.g., Marketing, Communications, Journalism), plus 2 years of related experience (or an equivalent combination of education and experience).
- Knowledge of and ability to comply with policies, procedures, related legislation (e.g., Accessibility for Ontarians with Disabilities Act