Communications Coordinator

4 months ago

Kitchener, Canada The Sexual Assault Support Centre of Waterloo Region Full time

**Communications Coordinator**

The Sexual Assault Support Centre of Waterloo Region supports survivors of sexual and gender-based violence. We listen, facilitate healing, and celebrate resiliency. Using an anti-racist, intersectional feminist approach, we work to transform systems which promote gender-based violence.

We are currently recruiting a full-time, permanent Communications Coordinator.

**Job Description - Communications Coordinator**

**Job Purpose**:
Reporting to the Executive Director, SASC’s Communications Coordinator is responsible for developing, implementing, and overseeing our communications strategies. This role involves creating compelling content, managing our social media channels, updating our website, coordinating public relations and engagement efforts, and supporting our education and fundraising initiatives.

**Duties and Responsibilities**:
**Communications Strategy**
- Develop and implement our annual Communications Plan aligned with SASC’s mission, values, and strategic/operational plans.
- Collaborate with the Executive Director and other team members to identify key messaging and communication goals.
- Draft communications policies and procedures as needed.

**Content Creation, Management and Distribution**
- Provide professional graphic design support to ensure branding consistency across programs and mediums, utilizing Adobe Creative Suite and Canva.
- Ensure all content is consistent with our branding guidelines and aligns with our ARAO values.
- Create promotional materials and advertisements. Write and edit press releases, blog posts, reports, brochures, and other materials.
- Take leadership in writing, designing, and disseminating our monthly e-newsletter.
- Develop engaging multimedia content to support campaigns and initiatives.
- Ensure the development and design of our Annual Report.
- Lead distribution channel management to ensure our materials are shared with relevant stakeholders.
- Support managers in editing, designing, and packaging program materials/curriculum.
- Ensure all content is consistent with our branding guidelines.
- Ensure the use of web analytics and statistics to inform marketing strategies.

**Social Media and Online Presence**
- Create and maintain our website to ensure user-friendliness for clients, partners, and donors. Ensure regular updates and integration with other digital tools (such as event registration, etc.)
- Manage, grow, and evaluate our social media presence across platforms.
- Showcase our team in action on media channels to highlight our work in the community.
- Ensure all SASC’s social media accounts are updated regularly, or deactivated if no longer in use.
- Plan and schedule regular social media posts, ensuring content is timely, relevant, and engaging.
- Respond to inquiries and engage with the online community in a professional manner.
- Amplify our Anti-Racism and Anti-Oppression (ARAO) values on our social media channels by highlighting and supporting our partners.
- Monitor and report on relevant current events and emerging issues, drafting online statements on behalf of SASC as required.
- Track and analyze social media metrics to inform future strategies.

**Media**
- Oversee media relations and coordinate public relations events.
- Direct media interview requests as appropriate, acting as a backup media liaison.
- Maintain relationships with key media contacts to support distribution of news and public relations materials.
- Assist the Executive Director and Leadership Team in crafting press releases, statements, and messaging.

**Event Promotion and Support**
- Collaborate with staff to lead promotion strategies for SASC’s events and initiatives (e.g. Take Back The Night, Human Trafficking Awareness Day, Support Groups, Volunteer Trainings, Sexual Violence Prevention Month activities, etc.)
- Develop event materials and coordinate the distribution of information to target audiences.
- Support event logistics including managing registration and coordinating with vendors/partners.

**Fundraising and Donor Communications**
- Contribute as an active member of the Fundraising Committee.
- Cross train on basic elements of the Fundraising Coordinator position to ensure the continuity of our services.
- Collaborate with the Fundraising Coordinator to:

- Develop and implement communication strategies that support donor engagement and fundraising goals.
- Draft donor communications, including appeals, thank you letters, and impact reports.
- Support the development of fundraising campaigns and initiatives, ensuring alignment with communication strategies.

**Community Engagement**
- Collaborate with leadership to ensure that community engagement, with defined targets and priorities, is embedding in our annual Communications Plan.
- Coordinate SASC's support of key community events, such as Red Dress Day, December 6th etc., ensuring a strong SASC presence.
- Create opportunities for clients to share their experienc

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