Retention and Loyalty Coordinator

3 weeks ago


Toronto, Canada The Globe and Mail Full time

**COMPANY OVERVIEW**:
The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.
We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.
No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.
**POSITION OVERVIEW**:
Being part of The Globe and Mail team requires a passion for excellence and an unwavering commitment to innovate in a fast-paced and dynamically evolving environment. Demonstrating these characteristics in the workplace every day is what makes our people the foundation of our success. We support a culture in which employees can live their ideals, develop their abilities, creatively contribute to the success of the organization and be recognized, appreciated and rewarded for doing so. If you are the best in your field, we'd like to hear from you.
We are looking for a motivated Retention & Loyalty Coordinator to join The Globe’s growing Subscription team. Customer engagement and subscriber retention are key focus areas for The Globe and we are looking for an enthusiastic individual to join the team.
In this role, the individual will assist with the execution of billing & renewal, retention and engagement campaigns for both print and digital products. Using current retention, churn, engagement and CLV trend analyses to identify opportunities for test & learn campaigns to reduce churn and increase engagement with our products and services, including the website, app, newsletters and online tools.
This role will support interdepartmental staff with loyalty & retention activities and provide management with insight and assistance when required.

**RESPONSIBILITIES**:
**1. Development and execution**:

- Maintain existing campaign creative and ensure they meet brand standards and reflect current, accurate product information.
- Provide suggestions on potential audience segmentation and messaging for test & learn campaigns based on insights from our Data Science and Customer Engagement Management (CEM) teams, including performance metrics for onboarding & engagement campaigns.
- Work with the necessary departments to ensure creative, target audiences and workflows are set up correctly and that campaigns are deployed on time.

2. Support billing and renewal campaigns
- Support the timely and accurate deployment of billing and renewal campaigns.
- Communicate regularly with Subscription Sales, Customer Care, and Finance to gain insight to identify opportunities to improve retention and better understand customer pain points.

3. Support member benefit initiatives
- Update our Member Benefits site to ensure information is accurate and aligns with onboarding & engagement messaging and ensures a positive customer experience.
- Build strong working relationships with internal stakeholders.

4. Reporting and Analysis
- Understand KPIs and insights from our CEM team to identify and inform manager of challenges and discrepancies.
- Assist manager by providing weekly and monthly results on campaign and test performance.

**QUALIFICATIONS**:

- Must exhibit high proficiency with Microsoft Office Suite of products.
- Must exhibit well developed skills in the areas of organizing and prioritizing multiple projects with the ability to work and simultaneously manage multiple deadlines.
- Must be detail orientation and familiar with QA disciplines, particularly regarding creative development and campaign execution.
- Familiar with html and editing software.
- Familiar with analytical tools like Google Analytics and data visualization tools like Tableau.
- Demonstrated familiarity and interest in news media.
- Post-secondary education or equivalent, and experience working with subscriptions or advertising would be an asset.
- Self-starter with an ability to multi-task in a fast-paced environment.
- Strong communicator who can effectively collaborate with teams across all levels of the organization.
- Creative thinker, problem solver, team player.

**SALARY**: This position is classified under Group K of the Advertising Collective Agreement
**WHY CHOOSE THE GLOBE**:
The Globe’s mission is to deliver essential content - news, information, analysis and insights - for aspiring i



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