Director of Communications

4 months ago


Milton, Canada Landscape Ontario Full time

**Director of Communications**

About You

You are a natural-born storyteller and can tell your stories through a varied set of channels. You are a detailed, organized, passionate, caring and service-oriented individual. Embedded in your work ethic is self-motivation, passion, enthusiasm and expertise with a proven track record of success with working in a people and business development capacity. You have a proven track-record of leading high-performing teams, the discipline and passion to make informed decisions, and a keen understanding of how blending the right mix of strategy with advanced tactics and execution leads to exceptional results. You understand the importance of marketing and communication and the value of relationships, cross-functionally, as well as within your direct team. You are a seasoned, skilled communicator that loves the energy and electricity of the not for profit trade association life.

**About the role you’ll play**

Reporting to the Executive Director, you play a key role in achieving Landscape Ontario’s communications, marketing, advocacy, trade shows, conferences, workforce development, events, and member relations objectives through a broad range of activities, tools and channels. Functioning both collaboratively and independently, you help to build Landscape Ontario's brand and organizational profile by providing high-impact communications and marketing materials for our Congress Trade Show & Conference, recurring membership, sector focused, workforce development, and advocacy initiatives as well as for large-scale projects and events.

We are looking for a strategic thinker who also loves delivering the tactics.

The Director of Communications is a member of the leadership team at Landscape Ontario. You will be responsible for all aspects of the association’s communications and marketing strategies. You will manage all the operations of Landscape Trades and Landscape Ontario magazines, as well as associated digital media.

You will be telling Landscape Ontario’s story to our members, to the broader landscape trades community, to the public, to various levels of government, and to other allied organizations.

**What you’ll be doing**

As a people first leader, you will manage the Communications team as a cooperative and productive work unit by setting clear expectations for individual performance, recognizing successes, specifying shortcomings, and initiating and promoting communication, both through staff meetings and individually.

You will provide leadership for Landscape Ontario’s print advertising sales efforts by overseeing our offerings in order to provide advertisers excellent exposure at competitive rates. You will develop effective sales collateral, and support general sales activities, as well as those directed to individual accounts. You strive toward “win-win” sales relationships, where we earn advertising and sponsorship revenue because we provide outstanding value. You will promote a sales policy with integrity, so advertisers know circulation claims are accurate and rates are consistent and fair. You regularly seek and develop new revenue opportunities, and help suppliers take advantage of opportunities the publications and association can offer to enhance their business.

You work with your staff team to produce excellent editorial products through upholding policies that promote useful, authoritative editorial content. You will write for the publications, and assist with editorial planning and story ideas. You will monitor content for style, accuracy, legal issues and serviceability, all while promoting relationships within the industry that expand sources and resources. You will manage and track editorial spending in the department's overall financial picture. You’ll be delivering content flexibly in print, electronically, or both, according to reader preference. You’ll support the development and execution of social media content, including paid and organic campaigns. You’ll ensure social media content is consistent with Landscape Ontario’s brand voice, and continuously strive to engage both the public and the trade with interesting and educational content.

You will promote the benefits of landscape horticulture and hiring association members to the public through keeping Landscape Ontario's Green for Life marketing plan growing and on track through all available media. You will work with staff and members to build visibility of Landscape Ontario's brand, and maintain its brand integrity, and oversee content and structure improvements for our web properties.

You will support creativity and efficiency in art and production through evaluating design and layouts of our publications and marketing for maximum impact. You will emphasize our continuing commitment to cost-efficiency, oversee adherence to production schedules, promote sensitivity toward our audience’s visual communications needs, and deal with vendors honestly, while



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