Paid Search Specialist

2 weeks ago

Vancouver, Canada Hootsuite Full time

We're looking for a Paid Search Specialist to help us manage our paid search campaigns. You'll be working on global search and performance max campaigns as part of the SEM Team.

**WHAT YOU'LL DO**:
**Campaign Planning and Setup**
- Strategically plan and set up targeted advertising campaigns to maximize efficiency and effectiveness.
- Ensure campaigns are well-organized, with ad groups and keywords appropriately grouped for optimal performance.

**Search Query Report (SQR)**
- Conduct regular SQR analyses to refine SEM campaigns, including optimizing keyword lists, adding negative keywords, and customizing ad copy.
- Utilize SQR findings to enhance campaign performance and increase ROI.

**Bid Optimization**
- Implement and manage advanced bidding strategies to optimize ROI while maintaining market competitiveness.
- Continuously monitor keyword performance and adjust bids to align with campaign objectives and budget constraints.
- Balance bid costs with desired ad placements and optimize for maximum ROI.

**Performance Analysis**
- Regularly analyze key performance indicators (KPIs) such as conversions, ROAS, CTR, CPC, and AOV to evaluate campaign success.
- Identify trends, patterns, and anomalies in performance data, and use these insights for strategic decision-making.
- Proactively make data-driven recommendations to enhance campaign performance.

**Reporting**
- Generate comprehensive performance reports, highlighting key metrics and campaign progress.
- Provide actionable insights and data-driven recommendations to stakeholders for continuous improvement.

**Cross-Functional Collaboration**:

- Work closely with other marketing teams to ensure alignment of paid search strategies with broader marketing goals.
- Collaborate with the creative team to develop effective ad creatives and landing pages that resonate with target audiences.

**Market and Competitive Analysis**:

- Keep abreast of industry trends, competitor strategies, and market changes to stay ahead in the paid search landscape.

**Technical and Analytical Tools**:

- Utilize various digital marketing tools and platforms (e.g., Google Ads, Bing Ads, Google Analytics) for campaign management and analysis.
- Stay updated with the latest features and updates in these platforms to leverage advanced functionalities.

**Continuous Learning and Development**:

- Engage in ongoing learning and professional development to stay current with the latest trends and best practices in paid search marketing.

**WHAT YOU'LL NEED**:
**Technical Skills**:

- **Experience in SEM and Paid Search Campaigns**: Some practical hands-on experience in managing and optimizing SEM campaigns, particularly in Google Ads and Bing Ads.
- **Analytical and Data Interpretation Skills**: Proficiency in analyzing performance metrics (such as CTR, CPC, ROAS, and conversions) and making data-driven decisions.
- **Keyword Research and Optimization**: Demonstrated ability in conducting keyword research, analysis, and optimization to enhance campaign performance.
- **Experience with Digital Marketing Tools**:Familiarity with digital marketing tools like Google Analytics 4, SEMrush, or similar platforms.
- **Bid Management Expertise**:Experience in bid management and optimization for maximizing ROI.
- **Reporting and Communication Skills**: Ability to generate detailed performance reports and effectively communicate insights and recommendations.

**Behaviors/Competencies**:

- **Commitment to Results**: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- **Creativity and Innovation**:seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- **Decision Making**:consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
- **Resilience, Tolerance for Change/Ambiguity**: can effectively cope with change, finding ways to advance work and projects

**WHO YOU ARE**:

- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:
**S**tep Up**: Show the world what it looks like to live and work by these guiding principles. #StepUp

**One Team**:Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

**Customer Obsessed**:Focus relentlessly on helping our customers succeed. #CustomerObsessed

**Go Fast, Be Agile**:Widen our competitive advantage by committing to speed and simplicity over perfection an

  • Paid Search Manager

    2 days ago

    Vancouver, Canada Readymode Full time

    ReadyMode is an enterprise-grade, cloud-based, all-in-one sales engagement platform for high-volume teams. We intelligently connect sales reps with more leads in less time, maximizing productivity. We are on a mission to “transform the way businesses communicate with their customers.” At ReadyMode, we live and breathe our Core Values, the 4 E’s -...

  • Experienced Paid Media Specialist

    5 days ago

    Vancouver, Canada Snaptech Marketing Full time

    We are looking for an experienced Paid Media Specialist to join our marketing team. The right person for this role will have a passion for digital marketing with a desire to work within both Google Ads and Meta Business Manager. They are a strong communicator and team player who is passionate about learning and growing in the field of digital marketing....

  • Housing Search Worker

    3 days ago

    Vancouver, Canada Immigrant Services Society of BC Full time

    **Summary**:Under the supervision of the Manager - SOS, the Housing Search Worker assists refugee claimant clients in their search for emergency or transitional housing in Metro Vancouver. This position is a centralized housing sourcing specialist and will have experience in engaging proactively with emergency and transitional shelter, as well as building...

  • Automation & Control Sales Specialist Electrical sector

    Found in: beBee jobs CA - 2 weeks ago

    Vancouver, British Columbia, Canada Lock Search Group Full time

    Automation & Control Sales Specialist – Electrical sector Greater Vancouver, BC Our client, a powerhouse in the electrical industrial distribution sector, is seeking a British Columbia, Automation & Control Sales Specialist to join their national team. Cameron Lappin of Lock Search Group has been engaged to find a technical 'controls & automation' sales...

  • Employment Specialist

    4 days ago

    Vancouver, Canada Pacific Community Resources Society Full time

    **Job Title** ***: **Employment Specialist - WorkBC** *** **Program***: Employment Services - Vancouver** **South** - Supervisor: Employment Services Coordinator - ** Flexible hours may be required - Grid 13 ($29.96 - $31.24/hour) - Regular Full Time (35 hours/week) - *** - Closing Date: 1 September 2023 - Opportunity - Pacific Community Resources Society...

  • Employment Specialist

    4 days ago

    Vancouver, Canada MOSAIC BC Full time

    **Internal/External** **Employment Specialist** **BC Settlement and Integration Program (BCSIS) **POSITION**: Employment Specialist **DEPARTMENT**:Family and Settlement Services **POSITION FUNCTION**: Under the supervision of the Manager of BC Settlement and Integration Services, this position is responsible for providing a wide range of services...

  • Sales Specialist "Automatismes industriels" pour la distribution H/F

    Found in: Jooble CA O C2 - 2 weeks ago

    Vancouver, BC, Canada Lock Search Group Full time

    Automation & Control Sales Specialist – Electrical sector Our client, a powerhouse in the electrical industrial distribution sector, is seeking a British Columbia, Automation & Control Sales Specialist to join their national team. Cameron Lappin of Lock Search Group has been engaged to find a technical ‘controls & automation’ sales professional...

  • Dental Sales Specialist

    2 days ago

    Vancouver, Canada Evident Full time

    **Join the Dental Revolution: Sales Specialist at Evident** **Are you passionate about the future of dentistry and helping businesses thrive?** Evident is at the forefront of a digital dental revolution, and we're searching for a **dedicated Sales Specialist** to join our rapidly growing team. **In this role, you'll be a game-changer**: - **Become a...

  • Destination Specialist

    2 days ago

    Vancouver, Canada Goway Travel Limited Full time

    **DESTINATION SPECIALIST** **Job Type**:Full Time **Position Title**:Destination Specialist - Retail & Wholesale **Location**: Canada, USA (Hybrid and/or Remote) **Destinations**:Asia, Africa, Europe, South Pacific, North America & Latin America **Are you passionate about reaching new heights?** **Are you excited by making a meaningful...

  • Employment Placement Specialist

    1 day ago

    Vancouver, Canada The Open Door Group Full time

    **Employment Placement Specialist - External** **Salary Range**:$25.27 per hour (Grid 31, Step 1) **Commencement Date**: ASAP **Posted**: March 10, 2023 **Status**: Permanent, Full-Time **Work Area: Vancouver (VCC)** Do you want to join an incredible team that allows you to make a difference within your community? At Open Door Group we aim to support...

  • Specialised Employment Specialist

    3 days ago

    Vancouver, Canada Pacific Community Resources Society Full time

    **Specialised Employment Specialist - WorkBC** **Employment Services - Midtown-Vancouver, BC** **Auxiliary** **Grid 17 ($33.68 - $35.14/hour)** **Closing Date**: November 24, 2023, 4:30 PM ** Flexible hours may be required Supervisor: Program Manager **Opportunity** Pacific Community Resources Society seeks an experienced Specialist Employment...

  • Digital Marketing Specialist

    6 days ago

    Vancouver, Canada Kit and Ace Full time

    The drum that beats in all of us at Kit and Ace, the beat that brought us together and drives us forward, is Optimism. This beat inspires our clothing, our retail experiences, and our community partnerships — it is the heart & soul of our Culture. Simply put, Kit and Ace is committed to creating exciting new products that are Smart, Easy to Love, and Built...

  • Senior Business Change Specialist

    2 weeks ago

    Vancouver, Canada TMF Group Full time

    Wherever you’re based and whatever your role at TMF Group, one thing’s for certain: you’ll be part of a truly diverse, global business and benefit from the many advantages that brings.Already Applied?Update your details, view your applicationand progress >> Login Job search Already Applied?Update your details, view your applicationand progress >> Login...

  • Senior Business Change Specialist

    1 week ago

    Vancouver, Canada TMF Group Full time

    Wherever you’re based and whatever your role at TMF Group, one thing’s for certain: you’ll be part of a truly diverse, global business and benefit from the many advantages that brings.Already Applied?Update your details, view your applicationand progress >> Login Job search Already Applied?Update your details, view your applicationand progress >> Login...

  • Senior Business Change Specialist

    2 weeks ago

    Vancouver, Canada TMF Group Full time

    Wherever you’re based and whatever your role at TMF Group, one thing’s for certain: you’ll be part of a truly diverse, global business and benefit from the many advantages that brings.Already Applied?Update your details, view your applicationand progress >> Login Job search Already Applied?Update your details, view your applicationand progress >> Login...

  • Marketing Specialist

    2 weeks ago

    Vancouver, Canada Sonic Incytes Full time

    Sonic Incytes believes in creating accessible and affordable healthtech solutions - with health insights you can count on - to improve patient care. Recognizing the rise of chronic liver disease, Sonic Incytes is on a mission to make liver health a new vital sign. Its novel, point of care ultrasound solution, Velacur, is redefining the standard of care in...

  • Employment Specialist

    3 days ago

    Vancouver, Canada Vancouver Career College Full time

    We are happy to say that we are looking for an **Employment Specialist** to join our team at Vancouver Career College - Vancouver, BC. **REPORTING TO**: **The Campus Director** **HOURS**: **Full time 9:30 am - 6:00 pm (Monday to Friday Onsite)** **Salary - $38,000 - $43,000** **ADDRESS**: *** **505 VaCC Vancouver 5th floor, 549 Howe st, Vancouver, BC,...

  • Grants & Fundraising Specialist

    4 days ago

    Vancouver, Canada Downtown Eastside Women s Centre Full time

    **Grants and Fundraising Specialist** **About DEWC** **The Opportunity** - The Grants and Fundraising Specialist will work with the Fund Development Team to develop and carry out DEWC fund development strategy. She will ensure fundraising strategies pursue opportunities to support the services, programs and project work and reflect the mission and...

  • Employment Services Specialist

    Found in: Talent CA C2 - 2 weeks ago

    North Vancouver, Canada Impact North Shore Full time

    Recognizing the significance of labor-market engagement in the successful settlement and integration of immigrants, the Employment Services Specialist, operating under the overarching guidance of the Employment Lead, delivers essential one-on-one employment services support; in this role, the specialist assists immigrants in understanding the local labor...

  • Technology Business Management Senior Specialist

    Found in: Jooble CA O C2 - 2 weeks ago

    Vancouver, BC, Canada Expedia, Inc. Full time

    If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. Senior Business Program Specialist Expedia Cruises...