Paid Search Manager

2 weeks ago

Vancouver, Canada Readymode Full time

ReadyMode is an enterprise-grade, cloud-based, all-in-one sales engagement platform for high-volume teams. We intelligently connect sales reps with more leads in less time, maximizing productivity.

We are on a mission to “transform the way businesses communicate with their customers.” At ReadyMode, we live and breathe our Core Values, the 4 E’s - Empathy, Empowerment, Engagement and Excellence. We embody these at all times, whether that relates to our clients or teammates. ReadyMode is the place to be if you like to win and value a collaborative environment that will foster your growth.

**Paid Search Manager**

If you’re a passionate, creative, and data-driven marketer—and you’ve got a knack for delivering experiences that engage—we’ve got a role for you ReadyMode is adding a Paid Search Manager to its growing marketing team.

**Key Responsibilities**
- Design high-value PPC campaigns including initial planning, implementation, monitoring, optimization, analysis, and reporting
- Create and present compelling paid search proposals based on research
- Work with product and marketing teams to generate content for campaigns
- Successfully execute planned campaigns - creating and adjusting on a daily basis
- Optimize and manage paid campaign spend levels with the marketing budget and goals in mind
- Serve as the go-to point person for PPC questions and strategy, and provide reliable management and reporting of monthly assigned work
- Understand search engine optimization best practices and provide insight through client deliverables

**How will I make an impact?**
- Plan, create, and manage PPC campaigns across various channels (Google, Facebook, Bing, LinkedIn, etc.)
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Set up conversion tracking across ad channels and analytics platforms
- Methodically generate forecasts for lead volume and pipeline based on inputs including budget, conversion rates, etc
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Maintain and monitor keyword bids, audience targeting, daily and monthly budget caps, impression share, quality score and other important account metrics.
- Write engaging copy and CTAs to boost click-through-rates and conversion
- Create high-performing landing pages and conduct A/B tests to optimize conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators
- Monitor competitor campaigns for insights and adjust campaigns as necessary
- Stay on top of search engine and PPC industry trends

**What you’ll bring to the role**:

- Strong technical skills for managing PPC campaigns: conversion tracking, keyword research, competitive intelligence, data analytics, landing page optimization, trend watching, etc.
- Experience with Unbounce, Google Tag Manager, Google Analytics, Google Ads, Bing Ads, Facebook Business, and LinkedIn Ads.
- Strong analytical & research skills including working knowledge of Web Analytics platforms
- Intermediate spreadsheet skills in Excel, Google Data Studio, and/or Google Sheets for reporting, data visualization and ad-hoc analysis
- Experience in A/B and Multivariate Testing concepts
- Experience with HTML/CSS and tag management preferred

**Skills & Requirements**
- Bachelor’s degree preferred
- Minimum 4 to 8 years of relevant work experience
- Excellent written and verbal communication skills
- Expert knowledge with the following technologies/software/programs/processes:

- Google - AdWords, Keyword Planner Tool, Search Console, Analytics
- Paids Ads
- Basic Knowledge in or experience with similar tools such as: SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms
- Ability to adapt to new software and changes in the paid environment quickly
- Ability to meet deadlines

**The Perks and Benefits**
- Extended time off
- Flexible schedule
- Group RRSP matching
- A full health benefits package starting right away
- Annual education and training grant
- Annual allocation to upgrade your personal workspace
- Flexible location: hybrid mode between the office and anywhere.

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