Manager, Performance Marketing

2 months ago

Ottawa, Canada CIRA Full time

Join the.CA team at CIRA and help shape what it means to be Canadian in the digital world Our.CA domain is more than a web address—it's a symbol of Canadian pride and a cornerstone of our national digital presence. By managing over 3 million.CA domains, CIRA’s role is crucial in maintaining the.CA domain’s integrity and ensuring it supports the diverse needs of Canadian businesses and individuals.

By working with the.CA brand, you’ll play a part in enhancing the.CA domain's role in representing Canadian identity—ensuring that it continues to serve as a trusted and recognizable symbol online. Join us in celebrating Canada’s digital landscape and make a meaningful impact on how Canadians connect, communicate and thrive online.

**Who you are**:
As the Manager, Performance Marketing, you will play a critical role in shaping the advertising strategy of one of Canada’s most recognizable brands,.CA, the iconic symbol of Canada on the Internet. You are passionate about representing a strong brand and will use your depth of experience in performance and digital marketing to innovate and bring new ideas to.CA’s creative and digital media strategy.

As a seasoned marketer, you’re not afraid to tackle tough problems or have challenging conversations in pursuit of campaign objectives. You possess strong analytical skills and love to dive deep into campaign results to inform strategy and continually optimize performance.

You have a strong background in digital and social media, with experience running performance marketing campaigns, overseeing creative and media agencies and managing campaigns budgets. You are the type of individual who thrives in a role that combines your biggest strengths: strategy, planning, creativity and execution. Most of all, you are pumped to help Canadians succeed and thrive on the internet.

**What you do**:

- Lead the planning and execution of performance marketing campaigns for.CA domains, helping to drive new domain sales
- Use customer insights, campaign results, and market and competitive intelligence to design campaigns that grow the adoption and retention of.CA domains.
- Lead creative and media planning activities with agencies, determining the right creative approach, and best channels, strategies and tactics to reach.CA’s target audiences.
- Manage the.CA campaigns budget across media channels, ensuring efficient spending and the ability to scale best performing campaigns.
- Oversee agency relationships at the operational day-to-day level and be accountable for quality of agency output and program delivery.
- Run A/B tests and other experiments to continually optimize campaigns and improve.CA’s conversion rates.
- Collaborate internally to define, measure and report performance of all campaigns and assess against goals (ROI/ROAS and other KPIs).
- Oversee.CA’s SEM efforts, including strategy, budget, keyword research, and reporting, with a goal to improve ROAS.
- Test new ways to drive traffic and engagement on.CA web pages. Continually evaluate and optimize the user experience.
- Work closely with the Channel team to integrate campaign activity with.CA’s channel as required.

**What you bring**:

- 10+ years of experience in increasingly senior marketing roles with focused experience developing and executing performance marketing campaigns.
- Experience in both B2B and B2C marketing.
- Experience managing creative and media agency relationships and campaign budgets.
- Significant, hands-on experience using Google Ads, Google Analytics, Bing, Meta, YouTube, TikTok and other social and display media platforms.
- University degree in Business, Marketing, or a related discipline.
- Ability to manage multiple priorities simultaneously, and thrive in a fast-paced environment.
- Experience working with Mixed Media Modeling is an asset.
- Bilingualism in French and English is highly desirable.

**Who we are**:
At CIRA, we’re driven by a passion to make a positive impact on Canada’s digital future. We’re not just asking, ‘What more can we do?’—we’re actively exploring new frontiers to enhance and secure the internet for all Canadians. Our recognition as one of the National Capital Region’s Top Employers for eight years is a testament to our vibrant culture. We believe in fostering an environment where collaboration and candour are second nature and where diverse perspectives are integral to our success, because we know that great ideas come from everywhere. If you’re passionate about innovation and ready to make a difference in a dynamic field, join us and help shape the future of the internet

CIRA embraces a blend of remote and IRL in-office work to keep our team connected and engaged. Our Ottawa headquarters is a hub for regular events and social activities that bring our team together, encouraging a strong sense of community within our organization. No matter where you work from, you'll always feel part of our vibrant team and our shared

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