Performance Marketing Specialist

4 months ago

Montréal, Canada Newforma Full time

You’ll be reporting to our Director in charge of demand generation. You’ll be using analytics tools to measure the success of our campaigns, identify areas for improvement, and optimize our website and landing pages to ensure that they’re converting at the highest possible rate. If you’re a go-getter who’s passionate about driving results and pushing boundaries, we’d love to have you on board

**Key Responsibilies**:

- You'll be responsible for coming up with and putting into action strategies that drive traffic, leads, and revenue to our website.
- You'll optimize paid marketing campaigns to get the best possible return on investment for channels like SEM, PPC, retargeting, LinkedIn, sponsored content, and content syndication. Basically, if we're paying to place it, you'll be in charge of getting the best bang for our buck
- You'll be analyzing campaign performance using tools like Google Analytics, SEMRush, and Hubspot, and then reporting your findings to the team.
- You'll be working with the marketing team to identify and prioritize new opportunities for growth.
- You'll also be in charge of optimizing our website and landing pages to make sure they're converting at the highest possible rate.
- You'll need to stay up-to-date on industry trends and best practices in performance marketing, and share your knowledge with the rest of the team.
- You'll negotiate with and manage third-party advertsiers
- You'll manage conversions and web KPIs in collaboration with the content team, and constantly be testing and learning to show the value of our marketing campaigns.

**Requirements**:

- We're looking for someone who has at least 3 years of experience in demand generation, and can manage campaign tactical execution
- You should be familiar with tools like Hubspot, Google Advertising, LinkedIn Advertising, Salesforce, and SEMRush
- Communication and collaboration skills are super important, as well as being a self-starter who can get things done in a fast-paced environment.
- You should be able to multitask while still keeping everyone in the loop, and be able to handle stress and pressure like a pro.
- We're looking for someone who is passionate about creating amazing marketing campaigns and who can work with people at all levels of the organization.
- Experience with Hubspot, LinkedIn advertsing. Google Adversising, and Salesforce

**Bonus points if you have**:

- Agency experience
- French language skills

**Want to know what kind of people fit right in with our crew? Check it out**:

- We're all about working together and sharing ideas, so we love folks who are collaborative and open to feedback.
- We're always learning and growing, and we want to hear what you know too If you love sharing your knowledge, you'll fit right in. And we'll provide you with a supportive environment and mentorship to help you achieve your goals.
- We're juggling lots of different projects all the time, so it helps to be organized and able to handle multiple tasks at once.
- We're problem-solvers at heart, so if you're creative, curious, and always looking for solutions, we'll get along great.
- Our team is just the right size to allow for exciting and meaningful projects, while still giving you the freedom to take ownership of your work.
- We're not afraid of new challenges or trying out new tools, so if you're up for taking on new responsibilities and learning as you go, you'll fit right in with us.
- Of course, we also offer a competitive salary, a comprehensive health insurance package, and a great work-life balance to keep you happy and healthy.
- You'll get to work alongside a diverse group of people from all over the world, and we love to celebrate and embrace our differences.
- Plus, we offer a remote-friendly workplace, but if you prefer coming into the office, we've got a beautiful one located in Old Montreal.

Sound like you'd fit right in? We'd love to have you on our team

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