Media Planner

3 weeks ago

Calgary, Canada Critical Mass Full time

As a Media Planner, you are eager to dive into the world of media strategy, planning, trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Supervisor or Director, you're ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development. You bring a passion for Media to the team, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty—and you are ready to learn from the skilled team at Critical Mass. You'll also support the Media team's administrative needs by briefing the team on client files, campaign contracts, and conducting research.

**You will**:

- Coordinate the management, trafficking, optimization and reporting of all campaign initiatives
- Work with Critical Mass's finance team to execute payment of invoices and pre-bill process
- Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
- Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses.
- Provide insight into campaign analysis and optimization.
- Research and prepare new information for paid media plans, RFPs, and presentations.
- Evaluate, build and maintain relationships in the display and emerging media community.
- Stay up-to-date on and advise the Media team on the latest trends in interactive marketing/media and developments.
- Aid in the development of "Point of View" (POV) documents on new trends or special opportunities.
- Participate in new business efforts as needed by management

**You have**:

- 1-2 years experience as a digital media associate / trafficker.
- Full knowledge of Google Campaign Manager trafficking and reporting.
- Previous experience with eMarketer, Nielsen and comScore.
- Familiarity with Google ad products—bonus points if you're familiar with Google AdWords.
- General understanding of digital media, social media, and the digital landscape.
- Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
- Familiarity with and passion for the digital media landscape.
- Strong interpersonal, written and verbal communication skills.
- Ability to multi-task, prioritize, manage expectations, and meet deadlines while paying attention to details.
- Ability to work effectively across multi-functional groups or geographic offices.
- Good project management, planning and organizational skills.
- Proficient in MS Office, specifically Excel
- Flexible and able to quickly adapt to new situations.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, on-boarding, and employee experience possible Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In effort to do so, we'd like to establish the ask that you plan to work from an office a minimum of 2 days a week. The ask stems from our want to:
Strengthen opportunity for continuous learning
Improve collaboration and team relationship.
Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.

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