Marketing Product Manager

2 weeks ago

Guelph, Canada Ceva Animal Health Full time

At Ceva, we believe in preserving the vital bond between humans and animals. We strive to find innovative solutions that improve animal health and productivity while respecting animal welfare and supporting biodiversity. Together, we are building a new reference to create value beyond animal health.

Ceva Animal Health has been the fastest growing global animal healthcare company since our creation in 1999. Our expertise are focused on the research, development, production and marketing of pharmaceutical products and vaccines for the companion animal, poultry, ruminants and swine sectors. Although we have grown to become a global company, we’ve managed to retain the entrepreneurial spirit and dynamism of a small to medium-sized enterprise. From our unique ownership structure to the way our people provide service to customers, we are together, beyond animal health.

Here in Canada, we are growing and looking to add team members that embody our corporate values and objectives. When you work here, you’ll have the opportunity to create something new and work with a passionate team that is focused on providing innovative solutions for our customers.

**About the Position**

We are currently seeking a 14-month maternity leave contract covering the Marketing Brand Manager to manage our Vet Channel specific products on our Companion Animal Team

As the Brand Manager you will actively develop existing products and launching new products in conjunction with the Global Franchise and Regional teams. You will complete forecasting product delivery based on market trends, in order to align with Supply Chain.

**Duties and Responsibilities**

Collecting and Analyzing Market Data/Generating Market Insights
- Deliver, and present, ad-hoc reports and propose business opportunities as a result of the specific market needs identified.
- Collaborate with local business unit and Corporate team members, in order to work on improving product market positioning and performance.

Providing Strategic Direction
- Develop and execute Synthesis Operational Marketing Plans (SOMPs) for each product range that are aligned to the Global Franchise Team strategies and regional market trends. Key elements to marketing plans include:

- Promotional campaigns that communicate product value propositions, educate customers and build brand awareness (advertising, conference activities, KOL events, media tours/events)
- Promotional offers for customers that drive product adoption and loyalty (purchasing incentives, loyalty programs, sampling)
- Regularly communicate with the Business Unit Manager, in order to validate Marketing Plans and review progress.
- Develop compelling and effective marketing and selling tools that deliver clear, differentiating brand messages. Provide specific direction to the sales team on how to best use the tools to achieve goals, including detailers, educational brochures, staff training tools and promotional flyers.Maintain a close connection to veterinary sales, veterinary services, regulatory and retail business team members. Provide support with frequent communication and business updates, be responsive to their needs and provide the tools needed for them to drive performance.
- Together with the Business Unit Manager and Supply Manager, establish and maintain product forecast. Adjust short-term objectives or make changes to plans as needed, in order to maintain product forecasting.
- Cascade new product launch details and actions to the team, as communicated during regular Franchise meetings.

Operational Management
- Manage Public Relations agencies as well as other outside vendors’ activities.
- Provide support with frequent communications and business updates to the local Range team.
- Collaborate with veterinary and / or retail sales and key account teams and contribute to customer plans And sales execution.
- Maintain a close connection to other members of the Companion Animal Business Unit. Provide support with frequent communication and business updates, be responsive to their needs and provide the tools needed for them to execute Ceva’s plans.
- Build connections and relationships across the entire Ceva Companion Animal organization, both within the North American Zone and with colleagues in global headquarters. Work with the Global Marketing team to develop line extensions and product positioning, and create plans for local execution in the U.S. Work collaboratively with other business channels to ensure alignment. Provide support to the commercial team in Canada as needed.
- Build relationships with Key Opinion Leaders, both individuals and organizations that impact Ceva’s opportunity for growth and position as a market leader.

Resources Management and Planning
- Validate the negotiated terms of agreements made with agencies, in agreement with the Marketing/Range Manager.
- Support the Sales
- and Key Account teams in negotiations with Customers, when they are responding to requests for proposals

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