Events Manager

6 months ago


Toronto, Canada Relay Financial Full time

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Reporting to the Community Marketing Lead, we’re looking for an **Events Manager** to develop and execute our event strategy to drive brand awareness and acquisition of new Relay customers. This role will be part of the Marketing team and will cross-functionally work with various departments across the organization including RevOps, Finance, Sales and Customer Experience. This is an exciting opportunity to work alongside a group of dedicated, creative and passionate individuals who thrive on being champions for small businesses.

**What You’ll Be Doing**:

- Develop and execute an events strategy to drive brand awareness and acquisition
- Build deep, trusted relationships with leaders and influencers in industry segments by cementing Relay as the best business banking solution for their communities, in their online courses, as a sponsor at in-person events, and through content activations
- Secure 2-4 in-person event sponsorships a month, attend 2 in-person event sponsorships a month, and execute 2-4 virtual activations a week. These could be trade shows, retreats, meetups, virtual training sessions, webinars, etc.
- Grow our acquisition via this channel by 1.5x
- Analyze and report on the performance of activations while making continuous improvements to outcomes
- Successfully manage concurrent timelines and budgets with ease
- Frequent travel to the United States for in-person events, trade shows, conferences and meetups

**Who You Are**:

- You have 3+ years of experience working in event marketing with a high level of ownership
- You are eager to dive into the numbers, deliver actionable outcomes and find creative solutions to complex initiatives
- You have thoughtful communication skills and experience managing a variety of stakeholders across different teams
- You are a team player; inspiring candor and trust while working cross-functionally across our Relay teams
- You have a proven ability to prioritize tasks that maximize your impact while working with full autonomy
- You have experience with marketing CRM and reporting tools (e.g. Salesforce, Iterable, etc.)
- You care deeply about small businesses and their owners/operators
- You have an affinity for travelling and are eager to work events in different cities within the United States

**Bonus Points**:

- You have managed influencers or content creators
- You have experience and enjoy public speaking
- You have prior fintech or tech start-up background and have worked in a fast-paced, scrappy and innovative environment

**Our Commitment To You**:

- **Competitive salary and meaningful equity**: every team member gets a piece of the pie.
- ** Comprehensive health benefits**: we offer full health benefits + an HSA/WSA starting from day 1 so you get the coverage you need.
- ** Considerable vacation/end-of-year holiday shutdown**: we take time off to reset and recharge so we come back better for our customers.
- ** Hybrid working environment**: we love collaborating and connecting in office two times a week and offer bi-weekly catered lunches and a snack/beverage program for the days we’re in office.
- ** Personal and professional growth**:support from leaders who care about your growth and success through regular feedback and coaching. Our goal is to make Relay a step-change career opportunity.
- ** Top-tier equipment**: we’ll make sure you have everything you need to produce your best work.
- ** Team-first culture**:we’re passionate about working collaboratively, bonding through team events, and most importantly having fun.

**The Interview Process**:

- ** Stage 1**: A 30-minute Google Meets video call with a member of the Talent team
- ** Stage 2**:A 45-minute Google Meets video call with the Community Marketing Lead
- ** Stage 3**:A take-home case study + writing sample on how you would build an event planning strategy, followed by a 1-hour presentation of your solution to our Marketing team
- ** Stage 4**: A 30-minute Google Meets video call with a member of the Leadership team

**What’s Important to Us**:
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.



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