Admissions and Marketing Coordinator

2 weeks ago


Burlington, Canada Blyth Academy Full time

Reporting directly to the Directors of Admissions and Marketing, and indirectly to the Campus Principals, the Admissions & Marketing Coordinator will support, drive, and coordinate recruitment and marketing initiatives as outlined below, and as needed at the campus.

This individual will be a liaison between the campus and head office requiring an ability to develop and maintain strong relationships with both groups. They must be resourceful, confident, and able to deal with challenging conversations. They must be an initiative-taker who is organized, and detail focused.
Travel may be required. Occasional work on weekends and evenings for recruitment events (i.e., Open Houses) is required.

This is a hybrid work opportunity.

*
Responsibilities*
- Outbound and inbound phone work to qualify and nurture lead opportunities
- Knowledgeable on all Blyth Academy services and able to provide families with the necessary decision-making information
- Identifying opportunities for and supporting community outreach/engagement activities
- Able and available to conduct family tours at campus
- Provide in person support for on and off campus recruitment events, info sessions and presentations
- Daily and as required updates in the CRM
- On-going database management to ensure that an organized database is maintained
- Managing re-enrolment and retention activities
- Social media updates reflecting campus events/activities
- Supporting campus aesthetics improvements (observations/recommendations)
- Supporting central marketing in gathering student testimonials, program information or other content
- Work collaboratively with key stakeholders across all campuses
- Support as needed to drive forward travel options
- Occasional hours of work in evenings and weekends may be required and off campus meeting attendance
- Additional tasks may be required to ensure the achievement of goals
- Campus resource providing regular/adhoc information to head office

**Requirements**:

- Experience within the K-12 market (Blyth experience preferred but not necessary)
- Data management experience
- CRM experience
- Experience collaborating with senior professionals
- Experience working within cross-functional team environment
- Strong attention to detail, excellent organizational skills
- Strong client-driven mindset
- Strong people skills to interact with a diverse group of stakeholders.
- Resourceful and identifies opportunities for continuous improvement
- Diplomatic, resilient, and adaptable to shifting priorities
- Effective critical thinking skills and sound judgment
- Excellent verbal and written communication



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