Digital Marketing Officer

2 weeks ago


Collingwood, Canada Hospice Georgian Triangle Foundation Full time

**About Us**: Hospice Georgian Triangle is a non-profit organization dedicated to providing compassionate care and support to individuals and their families facing life-limiting illnesses. Hospice Georgian Triangle Foundation's purpose is to raise the funds that allow Hospice Georgian Triangle to provide exceptional hospice palliative care and community programming.

**Key Responsibilities**

**Digital Strategy Development**:

- Collaborate to develop and execute comprehensive digital marketing strategies aligned with organizational goals.
- Identify key performance indicators (KPIs) and establish metrics to measure the success of digital campaigns.

**Content Management**:

- Ensure consistency in messaging and brand representation across all digital channels.

**Social Media Management**:

- Manage and grow our presence on social media platforms, creating engaging content to increase our following and drive community engagement.
- Monitor social media trends, industry developments, and competitor activities to identify opportunities for improvement.
- Implement segmentation strategies for targeted communication.

**Website Optimization**:

- Collaborate with web developers to optimize the organization's website for user experience, SEO, and conversion.
- Regularly update website content and ensure alignment with marketing goals.

**Analytics and Reporting**:

- Utilize analytics tools to track, analyze, and report on the performance of digital marketing initiatives.
- Provide insights and recommendations for continuous improvement to the Executive, Communications Committee, and the Board of Directors

**Qualifications**:

- Post secondary education is preferred.
- Proven experience (2-5 years) in digital marketing, preferably in the non-profit sector.
- Strong knowledge of digital marketing trends, tools, and best practices.
- Excellent written, verbal and listening communication skills.
- Creative thinking and problem-solving skills.
- Demonstrated ability to work collaboratively in a team environment.

**Application Deadline**: March 1, 2024. Start date April 2, 2024.

Hospice Georgian Triangle Foundation is an equal opportunity employer and encourages applicants from equity-seeking groups. Hospice Georgian Triangle Foundation is committed to providing reasonable accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.

**Job Types**: Part-time, Permanent

**Salary**: $45,000.00-$55,000.00 per year

Expected hours: 30 per week

**Benefits**:

- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Tuition reimbursement
- Vision care
- Wellness program

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay

Work Location: In person

Expected start date: 2024-04-02



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