Dir, Digital Marketing

2 weeks ago

Halifax, Canada Varicent Full time

Varicent is the industry leader in developing Sales Performance Management (SPM) software, enabling businesses worldwide to Plan, Operate and Pay effectively to drive sales performance and growth.

A named Leader in the Gartner Magic Quadrant for Sales Performance Management seven times in a row, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50 in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. We are looking for talented, driven people that can make an impact across our organization.

We are seeking an innovative, creative, results-driven Director, Digital Marketing to plan, lead and execute company-wide digital marketing and lead generation efforts including strategy, execution, and optimization of performance. You are a hands-on expert in digital marketing, paid media, and web management. You have a deep understanding of marketing analytics and ensure campaigns are executed with end-to-end visibility through the entire sales cycle. This role requires a passion for continuous improvement and the ability to be agile in a dynamic digital environment.

**What you will do**:

- Define and execute digital marketing strategies across all paid channels that hit new pipeline acquisition and revenue goals.
- Execute campaign setup and testing to ensure proper data flows through systems
- Troubleshoot issues related to performance, ad delivery and other related areas
- Test and establish various customer segments and targeted messages while also understanding which channels are most efficient.
- Define and monitor the effectiveness of paid media investment, nurture paths and implement ongoing improvements to drive business impact.
- Partner with content/creative to develop content and assets to drive performance and enhance brand while contributing to the creative process with learnings
- Partner with other team members in all aspects of campaign execution including nurturing leads, proper data flow, lead routing and lead scoring.
- Oversee website development and updates including landing pages to ensure they drive conversion.
- Manage a team of digital marketers and web developers.
- Manage external agency partners.
- Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition
- Provide weekly trend and performance reports to stakeholders

**What you will bring**:

- 15+ years of digital marketing experience in-house and/or agency, at least 8+ years in people management
- Strong understanding of B2B marketing at scale to drive efficient and scalable demand
- Expertise in digital marketing best practices and martech landscape including Google ecosystem, LinkedIn, Facebook, 6Sense, and others
- Lead with a digital-first mindset and leverage data-driven digital marketing strategies in demand creation and pipeline acceleration
- Metrics-driven with demonstrated analytical skills to measure impact and determine improvement with a strong understanding of marketing measurements and testing methodologies.
- Flexible and able to shift strategies and tactics when required
- Direct, hands-on experience managing large budgets
- Detail oriented with strong program management skills while working efficiently to build, execute, and scale programs.
- Excellent written and verbal communication skills
- Bachelor’s degree

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