Cross-sell Marketing Specialist

3 weeks ago

Toronto, Canada theScore Inc. Full time

theScore, a wholly-owned subsidiary of PENN Entertainment, empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. theScore’s sports betting app ‘theScore Bet Sportsbook & Casino’ delivers an immersive and holistic mobile sports betting and iCasino experience. theScore Bet is currently live in the Company's home province of Ontario. theScore also creates and distributes innovative digital content through its web, social and esports platforms.

As a Cross-Sell Marketing Specialist, you will execute a marketing strategy, liaising with a multitude of teams across the business, to bridge the gap between our media and betting mobile apps. You will be an integral part of the marketing team with ownership and responsibility of core customer conversion metrics that drive overall business success.

**About the Work**
- Responsible for assisting the Senior Marketing Manager in creation and execution of cross-sell marketing strategy.
- Ownership of key KPIs and reporting of monthly/weekly performance.
- Understand and scrutinize data and insights to identify gaps and opportunities.
- Adopt a test and learn approach; optimizing campaigns and activity to improve performance in incriminates.
- Planning and management of budget to support relevant marketing activities.
- Work alongside teams such as; CRM, Analytics, Creative and Ad Ops Teams to deliver best-in-class digital plans.
- Work closely with the various product teams for ideation, and to execute technical solutions to aid in customer conversion and retention through our ecosystem.
- Maintain new and existing third party relationships for support on cross-sell tech and creative strategy.
- Stay abreast of industry trends and understand how they will influence and impact marketing and business performance.
- Other duties as assigned.

**About You**
- Bachelor’s Degree (B.S./B.A.) in Marketing, Business Administration, other related fields or equivalent work experience.
- Experience in a marketing or product marketing role.
- Collaborative with an ability to influence people and outcomes.
- Data-driven with an ability to develop clear, effective, and creative strategies based on available data.
- Self-starter with the ability to work with little-to-no direction.

**What We Offer**
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements.
- theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age._

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