Influencer Marketing Associate
6 months ago
Overview:
**Duties**:
- Collaborate with the marketing team to develop comprehensive influencer marketing campaigns and strategies for upcoming promotions and product launches.
- Establish and maintain regular communication between the brand and influencer partners, actively sourcing and negotiating new influencer partnerships.
- Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement across various platforms.
- Monitor influencer content to ensure compliance with brand voice and guidelines, providing feedback and guidance as needed.
- Set goals, track conversions, and measure KPI successes of influencer programs, providing regular reports and insights to the marketing team.
- Stay updated on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook.
- Optimize affiliate marketing efforts by building a community of influencers and demonstrating ROI and performance for each activation.
- Manage the influencer budget, making adjustments as needed to maximize effectiveness and ROI.
- Negotiate contracts and organize micro and macro influencer programs focused on driving revenue and brand engagement.
- Advance all outreach endeavours, including brand and influencer collaborations, to expand Pixie Mood's reach and impact.
**Requirements**:
- 2+ years of experience working in influencer marketing.
- Previous experience in retail, fashion, and e-commerce industries.
- Content design capabilities to assist in content direction and creation.
- Strong insight on social media analytics and emerging trends.
- Strong analytical skills to interpret data and make informed decisions
- Ability to work in a fast-paced environment and meet deadlines consistently
Nice-to-have Skills:
- A proactive, go-getter with a love for fashion.
- Awareness of emerging trends for strategic planning
- Exceptional knowledge on vegan branding
- Proficiency in basic graphic design
**Job Types**: Full-time, Part-time
Expected hours: 35 per week
**Benefits**:
- Flexible schedule
- Store discount
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Application question(s):
- How do you approach identifying and vetting influencers for brand partnerships? Can you share an example of a time when you successfully sourced and negotiated partnerships with influencers?
**Education**:
- Secondary School (preferred)
**Experience**:
- Influencer Marketing: 2 years (required)
Work Location: Remote
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