Digital Marketing Specialist

3 weeks ago

SaintHubert, Canada Physiotec Full time

**About us**

Physiotec is an innovative team of 35 who have developed a customizable, exercise software platform for physiotherapists. User experience is at the heart of everything we do. For more than 25 years, we have collaborated with exercise experts and EMR providers to become the most comprehensive and integrated exercise program for rehabilitation professionals. We make it easy to build and share home exercise programs.

**What we value**

We’re_**continually learning**_ and evolving, finding more ways to optimize workflow, to help physiotherapists _**support patients and improve outcomes**_. We strongly believe in _**empowerment and inclusivity**_, which is why our home exercise program is incredibly inspiring and adaptable to a wide range of ages, bodies and rehabilitation needs.

**About you**
- Reporting to our VP of Marketing and Sales, you will be responsible for actively engaging with the business to lead the design, development, execution, and optimization of our digital demand generation campaigns.
- Have 3-5 years experience developing B2B multi-channel campaigns in a software environment.
- Possess excellent English verbal and written communication skills, with ability to present goals/results.
- You have demonstrated strong collaboration, organization, strategic thinking, and execution abilities.
- Experience with martech software including Marketing automation platform (eg Hubspot, Pardot, etc), Wordpress, Google Analytics (GA4), LinkedIn, Facebook Ads Manager and other paid ad platforms.

**This role is for you if**
- You love working in a fast-paced environment.
- You take initiative and are driven by a passion for technology.
- You are motivated to learn and advance your skill set.
- You embrace challenges and see opportunities rather than obstacles.

**Your typical day**
- Planning and managing integrated digital marketing campaigns.
- Set up ads accounts, conversion tracking & event, and audience creation & management.
- SEO Keyword & competitive research.
- Develop compelling content that resonates and engages our target audiences.
- Create fully integrated high-performing, results-oriented campaign s that generate conversions
- Optimize & report on the performance of campaigns.

**What you will love about us**
- Lots of opportunity to grow into a senior role fast. We may be small but we have BIG goals.
- Employee performance bonus plan

**Job Types**: Full-time, Permanent

**Salary**: $65,000.00-$75,000.00 per year

**Benefits**:

- Casual dress
- On-site parking
- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Saint-Hubert, QC: reliably commute or plan to relocate before starting work (required)

Work Location: One location

Application deadline: 2023-03-03
Expected start date: 2023-03-06

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