Digital and Social Media Marketing Strategist

2 weeks ago

Ottawa, Canada University of Ottawa Full time

The University of Ottawa—A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective. Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada’s top 10 research universities—our professors and researchers explore new approaches to today’s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone's contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong

**Position purpose**:
Reporting to the Manager, Marketing and Promotion, as a member of a highly integrated and creative communication team, the Digital and Social Marketing Strategist provides strategic direction, builds, optimizes, and manages comprehensive and compelling digital and social marketing strategies for Student Affairs services as well as uOttawa’s national and international recruitment efforts. The Strategist recommends approaches and the tools needed to deliver a solid strategic plan aligned to the business and communication needs of the sector, Student Affairs, and the University.

**In this role, your responsibilities will include**:
Provide counsel, lead, and develop a wide range of digital marketing projects and strategies for a variety of clients in order to increase and maintain student enrollment on the national and international markets and amplify the University of Ottawa recruitment messages across all digital marketing and social platforms.

Implement, manage, track, and optimize well-executed campaigns that reach target audiences while maximizing efficiency and the effectiveness of paid-media budgets.

Develop an in-depth understanding of clients’ business and culture, and of their communications and marketing needs through productive and positive relationships.

**What you will bring**:
Bachelor’s degree in a related field (digital media, digital marketing, or digital communications), or equivalent experience.

Three (3) years of experience in the creation, implementation and evaluation of digital marketing and social media strategies and plans.

Experience using metrics to assess performance of websites, campaigns, and digital channels to deliver strategies, and providing recommendations.

Advanced knowledge of tools and technology including online advertising platforms (Ex.: Google ads, Facebook ads), social media publishing platforms (Ex.: Buffer), statistical analysis software (ex.: Google Analytics, Data Studio, Site Improve, Search Console), SEO/SEM tools, Client Relations Managers - CRM (Talisma an asset), Web content management tools (Drupal an asset).

Knowledge of the web design process, usability and accessibility best practices and standards as it pertains to digital communications, online advertising, digital marketing, and social media channels.

Experience with website analytics tools and generating visual reports

Good organizational skills and strong capacity to manage and track multiple projects and demands with potentially conflicting timelines and milestones in a complex and fast-paced environment.

Knowledge of budget optimization of digital advertising platforms.

Strong writing skills and an ability to articulate and document strategic plans.

Ability to prioritize solutions and strategic plans in line with requirements, scope and timeline.

Creativity for implementation of new technologies and budding ideas.

Ability to work flexible hours including evenings and weekends.

Ability to travel occasionally out of town.

Bilingualism - both oral and written.

**Key Competencies at uOttawa**:
Here are the required competencies for all or our employees at uOttawa:
**Planning**: Organize in time a series of actions or events in order to realise an objective or a project. Plan and organize own work and priorities in regular daily activities.

**Initiative**: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.

**Client Service Orientation**: Help or serve others to meet

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