Social Media Marketing Specialist

2 weeks ago


Ottawa, Canada Preston Hardware (1980) Ltd Full time

Preston Hardware is one of Canada’s largest independently owned hardware stores. We offer the level of customer service you’d come to expect from a family-owned and operated business. Our extensive product selection and price match guarantee makes Preston Hardware the go-to store for commercial customers, painters, contractors, home builders and homeowners alike in the greater Ottawa-Gatineau region. Located in the heart of Little Italy on Preston Street, we offer nearly 100,000 square feet of retail and warehouse space. You’ll also find over 160,000 products and over 300 trusted brands in-store and online. Whether you’re an interior decorator buying bathroom accessories, an institutional buyer ordering supplies, or a DIY bargain hunter in search of great deals, we have whatever you are looking for. We can also order most products through our vast network of suppliers and manufacturers. When you come to Preston Hardware, you are getting Ottawa-Gatineau’s best service, selection and value.

**Key Responsibilities**:

- Build on and execute the Company's organic social media content strategy with the primary goal of growing audience, increasing community engagement and drive conversion.
- Generate, repurpose, edit, publish and share content (original text, images, motion graphics or video) to engage, attract, and connect with our social communities across all organic platforms (Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter,etc.).
- Create a dynamic social posting calendar, achieving KPIs through effective content planning and real-time customer engagement.
- Monitor and engage with user-generated content and influencer content daily across platforms.
- Monitor all mentions and Direct Messages, directing inquiries as needed.
- Collaborate with the internal team to create “buzz" around new products, partnerships, events and product launches, employment opportunities, and other brand news.
- Share insights and implement a plan based on social listening, market trends, and platform innovations.
- Seek out opportunities to connect with new and loyal customers on social platforms.
- Monitor social media accounts, identifying issues, reputation risks, and engagement opportunities.
- Work collaboratively with the internal team to create impactful social media campaigns
- Provide input to new, user-friendly designs on social media and ensuring they are optimized for mobile platforms;
- Track social media metrics for platform effectiveness and to consistently raise campaign ROI
- Keep on top of related external trends and resources, share ideas and proposals for new media channels and areas of improvement (Reddit, TikTok, etc.).
- Assist with other marketing/communications projects as required

**Key skills and competencies**:

- Highly creative and innovative
- Excellent multi-tasker and ability to work well with a team
- Excellent written and verbal English communication skills
- Proven track-record in producing social and mobile content in a range of forms (copywriting, design, photo editing, infographics, video) tailored to different audiences and aimed at expanding organizational reach
- Proficiency in the use of digital media platforms including, but not limited to: Twitter, Facebook, Pinterest, LinkedIn, Instagram, YouTube, Reddit, Tick Tock, Adobe Creative Suite
- Good interpersonal skills and an ability to exercise tact, resourcefulness, and self-motivation to take initiative, but also seek direction when necessary
- In-depth understanding of the opportunities and potential impact of social media channels
- Familiarity tracking and analyzing data and the effectiveness of social media campaigns
- Ensure that all content is accurate, timely, relevant, compelling, and appropriate for the intended audience.

**Experience**:

- 2-3 years of related experience

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday



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