E-comm Lifecycle Marketing Manager

4 weeks ago


Vancouver, Canada Rove Concepts Full time

Rove Concepts is a high-end, online mid-century modern furniture business with a head office located in Vancouver, BC. For over 13+ years, we have built trust with customers through delivering quality products and outstanding service to doorsteps throughout North America. With a strong online presence and a commitment to timeless design, we strive to create inspiring spaces for our customers. Our growth has led us to occupy five showrooms across North America, and now expanding into Miami and New York. We continue to expand our showroom spaces to provide exceptional customer experiences.

Job Title: E-Comm Lifecycle Marketing Manager

Location: Vancouver, BC (On-site)

Position Overview:
What You'll Do:

- Identify and create customer segmentation and map out relevant customer journey(s)
- Capture and maintain clear visibility into any customer journey inefficiencies and opportunities.
- Partner with internal departments to enhance online customer experience and maximize performance.
- Develop, plan and execute SEO and SEM strategies to build awareness and drive visitation in stores and online.
- Monitor and analyze campaign performance to optimize results and ROI

What You'll Need:

- 5 or more years' experience in a similar role at a fast paced e-commerce business - specifically in online merchandising, lifecycle marketing, Google analytics SEO and SEM
- Experience in leading and managing successful teams
- Experience in marketing tools such as Klavyo as well as HTML
- Strong analytical skills and ability to use data to inform decisions

**Benefits**:

- Extended health care
- Vacation & paid time off
- Vision care
- Dental care
- Casual dress
- Company events & social hours



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