SEO/ppc Specialist
3 weeks ago
Overview:
**Responsibilities**:
- Develop, implement, and optimize PPC campaigns across various platforms.
- Conduct keyword research and analysis to guide campaign direction.
- Monitor campaign performance and adjust strategies as needed to meet goals.
- Collaborate with the marketing team to ensure PPC aligns with overall digital marketing strategies.
- Generate reports on campaign performance and provide insights for improvement.
**Requirements**:
- Proficiency in Local SEO principles and best practices.
- Experience with metadata optimization and Google Search Console.
- Familiarity with Adobe suite for creative assets.
- Strong understanding of digital marketing concepts.
- Ability to conduct thorough research on industry trends and competitor strategies.
- Proficiency in Google Ads and other PPC platforms.
- Basic knowledge of JavaScript, CSS, WordPress is a plus.
**Benefits**:
- Casual dress
- Dental care
- Extended health care
- Life insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- On call
Supplemental pay types:
- Overtime pay
**Experience**:
- SEO: 3 years (preferred)
Work Location: Hybrid remote in Mississauga, ON L6V 3E1
Expected start date: 2024-05-27
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