SEO/ppc Specialist

3 weeks ago


Mississauga, Canada Softinfo design Full time

Overview:
**Responsibilities**:

- Develop, implement, and optimize PPC campaigns across various platforms.
- Conduct keyword research and analysis to guide campaign direction.
- Monitor campaign performance and adjust strategies as needed to meet goals.
- Collaborate with the marketing team to ensure PPC aligns with overall digital marketing strategies.
- Generate reports on campaign performance and provide insights for improvement.

**Requirements**:

- Proficiency in Local SEO principles and best practices.
- Experience with metadata optimization and Google Search Console.
- Familiarity with Adobe suite for creative assets.
- Strong understanding of digital marketing concepts.
- Ability to conduct thorough research on industry trends and competitor strategies.
- Proficiency in Google Ads and other PPC platforms.
- Basic knowledge of JavaScript, CSS, WordPress is a plus.

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- Paid time off

Schedule:

- 8 hour shift
- Monday to Friday
- On call

Supplemental pay types:

- Overtime pay

**Experience**:

- SEO: 3 years (preferred)

Work Location: Hybrid remote in Mississauga, ON L6V 3E1

Expected start date: 2024-05-27



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