Search Engine Optimization
3 weeks ago
**Job description**
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing to maximize ROI.
**Responsibilities**:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Recommend changes to improve SEO positions for target keywords.
**Qualifications**:
- Minimum 4+ years of SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (Google Analytics, SemRush, Ahrefs, Screamingfrog, etc.)
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM
**Job Types**: Full-time, Permanent
**Salary**: $32,000.00-$70,000.00 per year
Flexible Language Requirement:
- English not required
Schedule:
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- Mississauga, ON L5S 1V9: reliably commute or plan to relocate before starting work (required)
**Experience**:
- SEO: 4 years (preferred)
Work Location: In person
Expected start date: 2023-05-29
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