Manager, Digital Engagement

2 months ago

North York, Canada Seneca College of Applied Arts and Technology Full time

**Join the Renewed Seneca, The Next Seneca.**:
Guided by _The Next - A Strategic Plan for Seneca Polytechnic_, we offer a working environment that is innovative, healthy, flexible and encourages risk-taking. Joining Seneca Polytechnic brings opportunities for professional development and career growth, with supports available for health and wellbeing in all its forms - physical, mental, emotional and spiritual - to support the whole person.

**Position Summary**:
The assigned country/ region for this incumbent will be the Philippines.

Onsite work will vary depending on operational needs. Currently, the team works onsite anywhere from 2-3 days per week. This may be increased as required.

Flexibility on work times will be needed due to the nature of international work and time zone differences based on the assigned country

**Responsibilities**:
**Digital Engagement Plan**
- Executes the Digital Engagement Plan with a focus on Digital Media Channels and ensures that Seneca attracts qualified international applicants to the different programs of Seneca.
- Implements the Digital Engagement Plan (e.g., virtual events, converting the existing funnel applicants, leveraging knowledge to create targeted digital assets for the enhancement of user experience, building brand value and establishing Seneca as a preferred choice by channeling leads into conversion).
- Assists Seneca’s Marketing communications in designing and producing appropriate promotional materials which target the regional language.
- Implements strategies and tactics aimed at improving the direct applicant’s experience, providing messaging and materials that support engagement and funnel conversion and ultimately translates to effective digital marketing directed to growing the number of applicants and their conversion from a country or region.

**Relationship Management**
- Manages follow-up with applicants, prospects/leads, and new student inquiries in a timely manner through recruitment tactics that ensure optimum conversion rates and customer service. This is by conducting online webinars and a range of virtual meetings (in accordance with the time zones conducive to international markets).
- Supports and follows the direction of the Project Manager, Digital Recruitment in the provision of information and counselling of direct applicants regarding the Canadian international student visa process.
- Might be involved in managing the business relations with the student recruitment agencies in a region in collaboration with Regional Business Development Managers and other Seneca International team members.

**Leadership**
- Ensures that the financial, human, and physical resources are used effectively, especially pertaining to fiscal responsibility when managing digital assets.
- Indicates and manages resources and budgets that are required to meet specific market needs. Some resource management will occur in collaboration with the Project Lead, the Executive Director, the Project Manager Digital Recruitment, Senior Management, or other college staff.

**Metrics**
- Manages strategic market activities as it relates to the specific recruitment market.

**Qualifications**:
**Education**
- Minimum completed a 4-year degree in International Business/Marketing or in a related field.

**Experience**
- A minimum of five (5) years experience working in international settings which require superior intercultural, interpersonal, and customer service skills to interact with diverse multicultural groups.
- Experience with international student recruitment in the Philippines.
- Experience in post-secondary sector is an asset.
- Minimum one (1) year of experience living/working in the Philippines.

**Skills**
- Excellent interpersonal and communication skills to interact with a diverse student and staff population.
- Technical knowledge of all social media platforms.
- Knowledge in using Screen Recorder and Capture tools and video creation software is an asset.
- Cultural competence and diplomacy skills.
- Demonstrated problem-solving, organization, and time management skills.
- Proven ability to develop innovative solutions and processes.
- Proficiency in a widely spoken regional language in the Philippines.

Note: A skills assessment test may be administered during the recruitment process.

**Job Details**

**External Posting Date**:May 18, 2023
**External Closing Date**: May 25, 2023
**Pay Range**: Payband 10: $86,078 - $107,595 (Start Rate: $86,078 - $96,835)
**Hours**:37.5 hours per week
**Work Type**:Hybrid
**Shift**: Monday-Friday, 9:00 am - 5:00 pm (Flexibility will be required based on operational needs)
**Ideal Start Date**:
**End Date**:
**Job Type**:Permanent

***Note**: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upo

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