Digital Marketing Manager

3 weeks ago

North York, Canada The Successful Investor Full time

**DIGITAL MARKETING MANAGER, The Successful Investor Inc.**
- Are you looking to join a growing organization where you can flex your marketing muscle to help us tackle key business objectives and be rewarded for your success?_

We are an established investment publishing and wealth management firm with 25+ years’ experience in subscription marketing and independent portfolio management with assets under management verging on $1 billion and growing. We help people across Canada invest more successfully. We are expanding our team and need an energetic and data driven digital marketer.

The **_Digital_**_ _**_Marketing Manager _**will report to the Director of Marketing, Sales & Circulation. This role is responsible for growing our publishing business by capitalizing on the strength of our world class advisories to improve acquisition, engagement and retention outcomes.

**KEY RESPONSIBILITES**:

- Conceive, develop, and execute direct response campaigns to acquire, engage and retain Newsletter subscribers while reaching planned profitability targets (ROI, LTV, Contribution Margin, etc.).
- Develop and execute well designed A/B tests for acquisition campaigns, upsell efforts, landing pages and funnel flows, and work with team members to implement these tests to improve subscription conversion.
- Use internal CRM resources to leverage existing subscriber database to maximize retention and LTV.
- Build a rigorous testing framework to plan, develop and execute multi-channel direct response marketing programs.
- Oversee weekly testing to ensure our experimentation practise is widespread, fast and agile.
- Analyze and report test results to ensure learning is applied thoroughly and quickly.
- Monitor best practices and competitor marketing practices.
- Review new technologies and keep the company at the forefront of developments in digital marketing.

**REQUIREMENTS (Qualifications, Experience & Skills)**:

- University Degree in Business, Marketing or related field.
- Minimum of 5 years marketing experience in digital B2C marketing, with a proven track record of success in acquiring, engaging and retaining customers profitably.
- Experience with a CMS (WordPress preferred), Google analytics, Unbounce, Dreamweaver.
- HTML - Moderate to high level of skill/experience.
- Proficiency in business writing, editing and production.
- Ability to think strategically, with strong analytical skills.
- Expertise to develop and identify strong marketing copy.
- Project management skills including effective communication, leadership, teamwork, time management and problem solving.
- Detail oriented, thorough and well organized.
- Must own decisions, tasks and responsibilities.

Located near Yonge St. and Sheppard Ave. in North York, Toronto.

Pre-employment reference, credit and criminal background checks are required.

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