Marketing Specialist

2 weeks ago

Edmonton, Canada Park Landscaping Ltd. Full time

**Job Summary**: As a Marketing Specialist for our landscape company based in Edmonton, Alberta, you will be instrumental in shaping and executing marketing initiatives tailored to the local market. Your role will involve creating and implementing strategic campaigns, managing communication channels, and fostering community engagement to drive brand awareness and customer acquisition in the Edmonton area.

**Responsibilities**:

- **Local Market Expertise**:

- Develop a deep understanding of the Edmonton market, including regional trends, competitor landscape, and customer preferences.
- Tailor marketing strategies to align with the unique characteristics of the local market.
- **Campaign Management**:

- Plan and execute targeted marketing campaigns that resonate with the Edmonton audience, utilizing online and offline channels.
- Collaborate with creative teams to develop content specific to the local culture and preferences.
- **Community Engagement**:

- Foster relationships within the local community through partnerships, sponsorships, and participation in local events.
- Implement initiatives demonstrating the company's commitment to Edmonton and its residents.
- **Digital Marketing**:

- Manage the company's online presence for the Edmonton market, including website content, social media accounts, and targeted digital advertising.
- Optimize digital channels to enhance local visibility and customer engagement.
- **Content Creation**:

- Develop compelling content showcasing the company's services and projects within the Edmonton region.
- Ensure all communication materials reflect the local identity and resonate with the target audience.
- **Event Coordination**:

- Plan and coordinate local events, workshops, and promotions to increase brand awareness and attract potential clients in Edmonton.
- Attend regional trade shows and networking events to represent the company.
- **Analytics and Reporting**:

- Monitor and analyze the performance of local marketing initiatives, providing regular reports to evaluate effectiveness and make data-driven adjustments.
- Collaborate with the broader marketing team to share insights and best practices.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- 3 years of marketing experience, focusing on local and regional strategies.
- Familiarity with the Edmonton market and local business landscape.
- Strong understanding of digital marketing tools and platforms.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively within a team.
- Proficient in marketing analytics and reporting tools.
- Experience with CRM systems and marketing automation platforms.

**Benefits**:

- Competitive salary and performance-based bonuses.
- Opportunities for professional development.
- Positive and inclusive work environment.
- Contribution to the growth and success of a reputable landscape company in the Edmonton community.

Join our team and be a pivotal contributor to the success of our landscape company as we continue to thrive in the Edmonton market

**Salary**: $50,000.00-$55,000.00 per year

Schedule:

- Monday to Friday

Application question(s):

- what is your salary expectation?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Ability to Commute:

- Edmonton, AB T5T 5X8 (required)

Work Location: In person

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