Associate Brand Manager

2 weeks ago

Toronto, Canada Spin Master Ltd Full time

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you
**What will you work on?**

The Wheels team oversees some of the most exciting toy brands in the industry Our team thrives on innovation and love for bringing exciting new toys to kids around the world. The Associate Brand Manager plays a critical role in leading day-to-day product development, driving brand strategy, and executing marketing activations to deliver business objectives and grow market share.

**How will you create impact?**
- Partner with cross functional teams (design, engineering, visual branding, finance) to execute key brand strategies and drive brand growth and profitability.
- Support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows
- Develop and execute marketing and brand strategies and implement plans on new and existing brands in conjunction with Brand Manager
- Oversee both industry and public facing trade shows from planning to execution
- Lead small set of low-complexity products and assist in managing projects related to greater product development activities
- Contribute to product innovation development
- Lead research and analysis for the business unit including pricing, costing, profitability analysis, digital marketing analysis, competitive analysis, and sales analysis
- Support category and consumer research by helping to develop research materials and product samples
- Regularly analyze POS performance, competitive landscape and trends to generate new product and marketing opportunities. Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities.
- Present new product launches to internal sales team and external partners
- Manage marketing spending within approved budget through participation in annual planning process, and ongoing tracking of spending throughout the year
- Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed.
- Partner with US sales organization to drive brand growth at retail

**How will you fit into the team?**
- Solutions oriented, can-do attitude and a passion for excellence.
- Strong project management and organizational skills.
- Ability to clearly communicate POV and inspire strong confidence amongst cross functional partners.
- Ability to both adapt to and manage a changing environment and priorities.
- Strong analytical skills and ability to analyze business trends, financial metrics, and sales.
- Ability to effectively deliver presentations to internal and external partners.
- Domestic and International travel required at times.
- Proficient in MS Office Suite.

**What are your skills and experience?**
- Bachelor’s degree required in Business, Marketing or related field.
- 2-5 years’ work experience in the consumer products industry, preferably in toy, entertainment, fashion, electronics or other pop culture products.
- #LI-Hybrid_

**What you can expect from us**:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks

**What’s it like to work here?**

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
- We do appreciate all interest; however only those selected for interview will be contacted._

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