Associate Brand Manager

2 months ago

Toronto, Canada CT Corporation Full time

**Help us boldly shape retail in Canada**

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

Embracing and driving change is critical to Canadian Tire Corporation’s success. The complexity and rate at which the retail industry is transforming has increased exponentially in recent years, and we are committed to being a leader in the industry. As such, we are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. Our Consumer Brands team is a great example of our retail evolution, bringing together all the Owned brands from across our family of companies to drive our growth strategy further. We are providing Canadians with unprecedented innovation, value and excitement through great new brands such as PADERNO, Vermont Castings, PWRPOD, and Type A, and the renovation of long-established brands such as Motomaster and Mastercraft.

Brand Management is at the core of what we do within the Consumer Brands group, and a fundamental training ground for those looking to build their Marketing careers, and leadership capabilities. The strategic components that are required to build and manage our Owned Brands are an essential part of differentiating Canadian Tire as a retailer in the Canadian marketplace and beyond. Given the General Management nature of Brand Management, there is significant interaction with key cross-functional partners, notably Customer Insights, Product Development, Merchandising, E-Commerce, Strategic Marketing and Quality Assurance. The Assistant Brand Manager role will facilitate strong learning of brand management principles, how to build and sustain leading brands, and develop and execute action plans to achieve short
- and long-term goals.

**What You’ll Do
The Assistant Brand Manager will support the development and execution of annual and multi year brand plans, including shared growth and financial targets designed to build equity and strengthen the brand’s financial contributions. This role will specifically support the Mastercraft brand within the Fixing portfolio. Mastercraft is our second largest owned brand within the Consumer Brands Division.
- Supporting the creation and execution of brand management plans. Deliver against strategic brand initiatives and strong business recommendations by driving to key insights through in-depth competitive, consumer, shopper, financial and assortment analysis.
- Supporting key processes including assortment planning, financial planning and forecasting, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc), and overall brand stewardship.
- Supporting alignment and decision making across teams through key integration points with Merchandising, Product Development, Strategic Marketing, Loyalty, Packaging, Product Quality, Store Operations and other relevant functions.
- Building and maintaining select external relationships such as partner agencies as required.
- Assisting in new brand development or implementation by integrating strategic and executional efforts across the organization.
- Leading packaging design development and execution to drive breakthrough impact at shelf, while ensuring brand standards are met.
- Working closely with core cross-functional and external partners throughout the product development cycle to build brand assortment plans, launch innovation, and ensure execution within brand guidelines.
- Spearheading Legal (Intellectual Property) claims as relevant across the portfolio in support of Marketing objectives and related to the respective portfolio.
- Monitor and communicate operational expenses to ensure projects are completed on time and on budget.
- Contribute to professional development efforts through ongoing development, attending relevant conferences and continuing education courses.

**Is this you?
We are looking for high performing individuals who are:

- Agile and innovative, and able to manage in an environment of change and ambiguity to help us take bold and strategic moves in this rapidly evolving retail environment.
- Creative thinkers who take initiative and are capable of building, launching and managing projects/programs that drive results for our customers.
- Problem solvers with strong financial acumen and prioritization ability to meet business objectives.
- Collaborative team

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