Associate Brand Manager

2 weeks ago

Toronto, Canada CT Corporation Full time

**What you’ll do**

Our Consumer Brands Division is an excellent example of our retail evolution, bringing together all the Owned Brands (OB) from across our family of companies to drive our growth strategy further. We provide Canadians with unprecedented innovation, value and excitement through great new brands such as PADERNO, Type A, and NOMA iQ, and the renovation of long-established brands such as Motomaster, Mastercraft, and Sherwood.

The Associate Brand Manager will support the development and execution of annual and multi year brand plans, including shared growth and financial targets designed to build equity and strengthen the brand’s financial contributions. This role will specifically support one of our owned brand portfolios within our Style, Home and Cooking, Fixing, Yard and Automotive, or Playing groups.

Key areas of responsibility included, but not limited to are noted as follows.
- Supporting the creation and execution of brand management plans. Deliver against strategic brand initiatives and strong business recommendations by driving to key insights through in-depth competitive, consumer, shopper, financial and assortment analysis.
- Supporting key processes including assortment planning, financial planning and forecasting, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc), and overall brand stewardship.
- Supporting alignment and decision making across teams through key integration points with Merchandising, Product Development, Strategic Marketing, Loyalty, Packaging, Product Quality, Store Operations and other relevant functions.
- Building and maintaining select external relationships such as partner agencies as required.
- Assisting in new brand development or implementation by integrating strategic and executional efforts across the organization.
- Leading packaging design development and execution to drive breakthrough impact at shelf, while ensuring brand standards are met.
- Working closely with core cross-functional and external partners throughout the product development cycle to build brand assortment plans, launch innovation, and ensure execution within brand guidelines.
- Spearheading Legal (Intellectual Property) claims as relevant across the portfolio in support of Marketing objectives and related to the respective portfolio.
- Monitor and communicate operational expenses to ensure projects are completed on time and on budget.
- Contribute to professional development efforts through ongoing development, attending relevant conferences and continuing education courses.

**What You Bring**:

- 3-5 years brand management experience, ideally from a Global, consumer packaged goods company or private label experience within a mass retailer.
- Undergraduate or master’s degree in business with major in Marketing, or a related field.
- Strong financial planning, analytical and data-driven decision-making skills.
- Demonstrated ability to think creatively & strategically, with strong business mindset.
- Proven ability to formulate recommendations based upon robust research, and assessment of risk/rewards.
- Ability to work well cross-functionally; demonstrated ability to collaborate, influence and negotiate.
- Solid project management experience, with the ability to lead multiple cross-functional projects.
- Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present in front of different types of audiences.
- Customer focused, with a bias for action.
- Advanced user of MS Suite of Products (PowerPoint, Excel, etc.).

**Hybrid**

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

LI-RM1

**About Us**

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Val

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