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Digital Marketing Manager

4 months ago

Brockville, Canada Newterra Full time

**Job Title**: Digital Marketing Manager
**Department**: Marketing
**Reports To**: SVP Marketing
**FLSA Status**: Exempt
**Date Issued**: January 2023
**Varies by location**: Virtual option if not within a reasonable commutable distance to a local Newterra office.

**SUMMARY**:
**ESSENTIAL DUTIES AND RESPONSIBILITIES**:

- Develop and implement comprehensive digital marketing strategies to increase brand visibility and digital engagement.
- Manage the creation, execution, and optimization of paid search, display, and social media advertising campaigns.
- Oversee the management of Newterra's website, ensuring it serves as a vital marketing and engagement tool, including regular updates and enhancements.
- Utilize analytics tools to track campaign performance, interpret data, and make data-driven decisions to optimize ongoing digital marketing efforts.
- Collaborate with content creators to develop relevant content for various platforms to attract and engage a targeted audience.
- Manage digital project budgets, ensuring effective spend and reporting on ROI.
- Maintain up-to-date knowledge of digital marketing trends and potential new channels and strategies, including updates on digital marketing technology and tools.
- Supervise and mentor digital marketing staff; manage relationships with external digital agencies and vendors.
- Collaborate with other departments to integrate digital marketing with overall marketing and business strategies.

**OTHER DUTIES AND RESPONSIBILITIES**:

- Establish and maintain scalable processes that ensure best practices in campaign and lead management.
- Collaborate with marketing teammates to support our website design and content marketing (blog, social media assets, and more).
- Provide insight and feedback to company leadership regarding competitive offerings, prospect needs, and generate product development ideas.
- Drive initiatives that contribute to long-term operational excellence, ensuring that digital marketing efforts align with Newterra’s strategic goals.

**MINIMUM QUALIFICATIONS**:

- Bachelor’s degree in Marketing, Digital Media, or related field.
- Minimum 5 years of experience in digital marketing, preferably in a B2B environment.
- Proven track record of managing digital marketing campaigns and online strategies.
- Extensive experience with Google Analytics, AdWords, LinkedIn Advertising, Facebook Business Manager, and other digital marketing tools.
- Strong understanding of current online marketing concepts, strategy, and best practices.

**KNOWLEDGE, SKILLS, AND ABILITIES**:

- Strong analytical skills and data-driven thinking.
- Ability to handle multiple projects and deadlines in a fast-paced environment.
- Excellent oral and written communication skills.
- Strong leadership and interpersonal skills.
- Creative thinking with an attention to detail.

**PHYSICAL DEMANDS**:

- Regularly required to sit for prolonged periods; frequently required to stand, walk, and use business equipment daily such as a computer, copier, telephone, etc.; occasionally required to reach overhead, bend, and lift objects of up to 15 lbs. Complex communication, thinking, and analysis required.

**WORK ENVIRONMENT**:

- Generally, works in an office environment. The noise level in the work environment is usually moderate. However, may be required to visit production sites and exposed to outdoor or manufacturing elements.