Web Strategy Senior Manager

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About This Opportunity:

We are seeking an experienced Senior Manager of Web Strategy to join our dynamic Revenue Marketing team at Docebo. In this role, you will take ownership of our web strategy and work collaboratively across multiple teams—Brand, Product Marketing, and Creative—to drive exceptional web experiences that attract, inspire, engage, and convert customers. You will develop data-driven strategies, manage web projects, and optimize our site performance to support customer acquisition, retention, and overall growth.

The ideal candidate is a leader with a proven track record in owning and executing sophisticated web strategies in fast-paced, cross-functional environments. You possess a deep understanding of web development, website performance, website migrations, and the technical aspects of website management. Your leadership, problem-solving skills, and data-driven approach will be instrumental in enhancing the user experience across our digital channels.

Responsibilities:

• Web Strategy Development: Own the overarching web strategy, collaborating with key stakeholders on everything from site updates and landing page experiences to testing and optimization, to improve conversion rates and drive growth.
• Site Management & Technical Oversight: Oversee the implementation and management of web infrastructure, including CMS updates, site performance optimization, development roadmap, hosting and infrastructure, third party integrations, JS tag deployment, technical bugs, and web development best practices (HTML, CSS, JavaScript). Ensure compliance with web accessibility standards and other regulations.
• Cross-functional Collaboration: Collaborate with Marketing, Web Engineering, Product, Creative, and Analytics teams to ensure site experiences align with campaigns, product launches, and customer needs.
• Optimization & Testing: Partner with A/B testing team to help facilitate tests for user experience, site performance, and conversion rates. Implement personalization strategies to tailor web experiences based on audience needs.
• SEO & Content Management: Partner with the SEO team to enhance site visibility and ensure that content and site architecture are optimized for organic traffic. Oversee content creation and management, ensuring accuracy, cultural relevance, and compliance with regional regulations.
• Performance Analytics: Establish KPIs, track website performance, and generate actionable insights. Continuously monitor and analyze web metrics around page load times, core web vitals, mobile performance, uptime, and more.
• Governance & Best Practices: Establish and maintain web governance frameworks, including technical requirements, processes, and quality standards. Partner with IT and development teams to ensure the website’s functionality, security, and performance meet business goals.

Requirements:

• 5-7 years of experience leading integrated web strategy and managing large-scale, complex websites, preferably in tech, consumer finance, or a B2B SaaS environment.
• 3+ years in a team lead role, with the ability to influence and manage cross-functional teams and deliver results in a fast-paced, growth-driven environment.
• Deep understanding of web technologies, including CMS platforms (e.g., WordPress, Sitecore), HTML, CSS, JavaScript, and API integrations.
• Strong understanding of UX design principles, including wireframing, user journeys, and usability testing to ensure intuitive and engaging website navigation, layout, and overall user satisfaction.
• Functional understanding of SEO best practices and technical SEO levers.
• Strong data-driven mindset, with the ability to leverage analytics and consumer insights to inform and evolve web strategies.
• Demonstrated success in website optimization and personalization to enhance user experiences and drive conversions.
• Exceptional project management skills with experience managing website migration projects and other large web initiatives.
• Excellent communication skills, with the ability to present strategies, insights, and recommendations to leadership and stakeholders.
• Proficiency in managing vendor relationships, ensuring third-party integrations align with business needs.
• Familiarity with web accessibility standards, compliance regulations, and localization strategies for global markets.

Benefits & Perks

-Generous Vacation Policy, plus 2 extra floating holidays to use for religious or cultural events that matter to you.

-Employee Share Purchase Plan.

-Career progression/internal mobility opportunities.

-Four employee resource groups to get involved with (the Docebo Women's Alliance, PRIDE, BIDOC, and Green Ambassadors).

-WeWork partnership and “Work from Anywhere” program.

Hybrid Office Model

We believe when people are together, they develop deeper relationships and accelerate innovation. Because of this, all Docebo employees worldwide are “hybrid.” We encourage in-person collaboration while supporting work-from-home when employees need dedicated focus time, allowing Docebians to do their best every day. Each team leader is able to decide how often their teams come into the office, considering the needs of the team and the employee’s needs. Our Talent Acquisition team will let you know about the role you are applying for and the hybrid details during the first interview.

About Docebo

Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.

Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do - Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact. If this sounds like you, now is your time to join one of the fastest-growing learning technology companies on the market. Apply today

Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.

Any individuals requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to recruiting_accommodations(at)docebo.com. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.