Communications and Activations Manager

7 months ago

Markham, Canada Levi Strauss & Co. Full time

You're an original. So are we.

We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen®, Signature by Levi Strauss & Co. and Beyond Yoga.**Responsibilities**:

- Develop and implement a robust PR strategy to grow Levi’s® brand strength among media, influencers and consumers. This includes both local program execution as well as the localization of Global programs into market relevant initiatives across the PR ecosystem.
- In working closely with the Canadian PR agency: oversee media outreach, media interviews, PR/influencer events, product/sample/image/seeding requests, seasonal product launches, and influencer relations.
- Work closely with PR agency to build and activate a network of brand ambassadors to drive brand equity, brand values, and key seasonal product stories.
- Manage the development and localization of press materials including press releases, media alerts, and talking points in partnership with the Global PR Team & PR Agency.
- Partner with PR Agency to develop regular reporting and timely program recaps.
- Manage relationships with external partners in media, corporate & fashion industries to maximize brand presence.
- Manage PR agency briefing and scope of work.
- Lead the Canadian marketing efforts for collaborations, coordinating with cross-functional partners to ensure KPIs are exceeded. Deliver prompt cross-functional program recaps.
- Manage the Canadian execution of activations, both physical and digital, across all channels. Oversee the strategy and implementation of integrated marketing programs that deliver on business objectives and Levi’s® brand values.
- Develop a retail marketing strategy that supports the growth and success of Levi’s Stores, including new store openings, seasonal programs, and local initiatives. Key point of contact for retail marketing within the cross-functional team.
- Collaborate with cross-functional partners to position Levi’s® as the leader in customization and elevate the Tailor Shop consumer experience.
- Recap, review, analyze and share insights on all marketing programs.
- Regularly review and analyze the competitive marketplace.
- Partner with agencies (experiential, PR, social) to bring integrated programs to life.
- Management PR and activation budgets.

**Qualifications**:

- Minimum 5-7 years of experience building robust integrated marketing campaigns, including digital activations, event management, and public relations
- Strategic thinker with extensive experience managing multi-faceted marketing programs from end-to-end
- Fashion and/or Retail Marketing experience
- Experience working with agency partners, developing briefs and managing complex projects on time and on budget
- Ability to respond to time-sensitive issues outside of typical business hours
- Strong prioritization, problem solving, project management and organizational skills
- Ability to quickly analyze and react to timely situations with discretion, tact and diplomacy

The expected starting salary range for this role is $81,900 - $130,500. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but limited to, relevant education, qualifications, experience, skills, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respects people from diverse backgrounds while enabling our employees to make an impact. We value the unique combination of talents, experiences, and perspectives o

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