Marketing Manager

6 months ago

Greater Toronto Area, Canada Mapsted Full time

As a B2B Technology Marketing Strategist, you will be instrumental in understanding the diverse needs of clients across multiple verticals, crafting compelling value propositions, and designing strategic marketing initiatives. This role demands a deep understanding of B2B technology solutions, customer behavior, and the ability to shape comprehensive marketing strategies that resonate with varied audiences. The B2B Technology Marketing Strategist will collaborate cross-functionally to optimize customer journeys and drive brand loyalty, engagement, and revenue growth within the technology sector.

**Key Responsibilities**:
Vertical-specific Insight:

- Conduct thorough research to understand the unique challenges, opportunities, and trends within different verticals in the B2B technology space.
- Develop tailored marketing strategies for each vertical based on market dynamics and client needs.

Value Proposition Refinement:

- Collaborate closely with product and sales teams to refine and articulate value propositions that address the specific requirements of clients in diverse industries.
- Ensure marketing messaging aligns with the distinct needs and goals of B2B clients across various verticals.

Customer Journey Mapping:

- Analyze and map the customer journey for clients in different verticals, identifying key touchpoints and optimizing the B2B customer experience.
- Develop strategies to enhance client satisfaction and loyalty throughout the client lifecycle.

Brand Positioning:

- Define and refine the brand positioning to align with the technology solutions offered and resonate with B2B clients in multiple verticals.
- Articulate a clear and consistent brand story that communicates the unique value proposition across diverse industries.

Strategic Planning:

- Develop and implement marketing strategies tailored to each vertical, ensuring alignment with the distinct customer journeys and challenges.
- Identify strategic opportunities for marketing interventions based on the unique characteristics of each B2B technology sector.

Cross-Functional Collaboration:

- Work closely with product development, sales, and customer support teams to align strategies with overall business objectives.
- Foster a collaborative, client-centric culture throughout the organization.

Data-Driven Decision-Making:

- Utilize data and analytics to gain insights into client behavior, preferences, and industry trends.
- Adjust marketing strategies based on performance metrics and market feedback within each vertical.

Innovative Campaign Development:

- Conceptualize and execute creative campaigns tailored to the specific needs and pain points of clients in various B2B technology verticals.
- Leverage client insights to inform the development of personalized and impactful marketing content.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience (10+y) as a B2B Technology Marketing Strategist or in a similar role.
- Strong analytical skills and the ability to adapt marketing strategies to diverse B2B technology sectors.
- Excellent communication skills, with the ability to convey value to clients in multiple verticals.
- Experience with customer journey mapping and segmentation in a B2B context.
- Familiarity with CRM systems and marketing automation tools.

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Paid time off

Work Location: In person

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