Lifecycle Marketing Manager

3 weeks ago


Toronto, Canada Unibuddy Full time

**About us**:
We’ve grown at an incredibly fast pace since our launch in 2017. We’re the trusted student-recruitment partner to 600 higher ed institutions in 35 countries worldwide. Including the University of Cambridge, Kings College London, Boston University, University of Southern California, NYU Global Services, HEC Paris, and Erasmus.

We’ve raised over $33M from top-tier investors, and we’re on course to achieve our mission of empowering 10 million students to make the right choices in their higher ed journey.

**Here’s where you come in**:
As our very first Lifecycle Marketing Manager, you’ll work closely with Marketing, Sales, Product, and Customer Success to support the entire customer journey. You will be responsible for every stage of the funnel to improve customer nurture that helps to achieve revenue targets.

**What you’ll be doing**:

- Nurture top-of-funnel leads to conversion.
- Continually test and improve campaign efficiency across all channels.
- Support sales in outbound outreach sequences by aligning messaging and building automations.
- Superuser in Salesforce and Marketing CRM (Pardot, HubSpot) admin.
- Partner with the Events team to nurture registrants and attendees.
- Provide more data accessibility to Customer Success team and engage customers through nurture.
- Drive product adoption by optimizing onboarding and tracking and utilizing in-app customer behavior.
- Educate customers on how to utilize the product for maximum ROI and to meet their business objectives.
- Identify cross-sell/upsell opportunities and build out retention initiatives.
- Support student marketing campaigns.

**This might be for you if**:

- You have experience in B2B lifecycle marketing and have success stories as well as lessons to share.
- Experience leading full-funnel lifecycle marketing, throughout the entire sales process.
- You’re a technical expert with experience using Salesforce Pardot or equivalent CRM.
- You have great knowledge of SQL and customer segmentation.
- Superb attention to detail to ensure output is of consistently high quality.
- Ability to be agile — you are flexible to re-prioritize on the fly without sacrificing utmost attention to detail.
- Strong writer with experience writing channel-specific messaging.
- Bring an “always learning” growth mindset to the team and to your work.
- Embody ‘impact over input’ and able to ruthlessly prioritize the most revenue and business-impacting initiatives.

**About our team**:
Our marketing ‘dream team’ is a seasoned, well-oiled pit crew consisting of internal and freelance team members - focused on brand and revenue growth.

**Perks and benefits**:

- Salary of CAD$90-110k (£60-70k or $100-120k depending on your location) plus stock options.
- Highly flexible work culture. Hybrid or fully remote (you must be based in Canada, US, or UK). Flexible hours.
- 25 days of annual leave plus national holiday and 4 additional days at the end of the year.
- Enhanced maternity, paternity and adoption leave.
- Latest MacBook or PC. Monitor for your home is also provided.
- Home working setup provided.
- Health insurance for you, and contributions for your family, dental and vision optional (US & Canada). Bupa private healthcare (UK).
- Life insurance.
- 401(K) matched 6% US or RRSP in Canada.
- Mental health support is provided by Spill.

**We rock **It’s our people that make us successful. We have 100 employees globally and a fantastic culture. But don’t take our word for it - we’re proud to be named by Built In as one of the best mid-sized companies to work for in the US, Mogul awarded us as a top 100 workplaces for benefits, and we won an award with Flexa as one of the most flexible EdTech & Education companies.

Please send a CV and showcase your motivations.



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