Marketing Brand

1 week ago

Montréal, Canada Keurig Dr Pepper Full time

**Requirements**:
**Intern, Brand PR, Influencer Marketing & Social Media**

**Summary of the role**

When you work in PR at KDP, you are diving deep into the inner operations of the 3rd largest beverage company in Canada. You are learning how one of Canada’s top 100 employers, 6th year running, is positively amplifying the message of its iconic brands recognized and loved across the country, empowering our employees to push beyond conventional barriers, and leading the path as a modern beverage company. We need your help to deliver a beverage for EVERYONE for every OCCASION. In the Brand PR, Influencer Marketing & social media Internship, you will 1. will support the team on the management of all PR and Social projects 2. Manage the PR and social media Marketing efforts on 1-2 small projects and 3. Review available data/reports related to our social channels, and adapt to maximize future results.

**Intern starting in May 2023 to September 2023 **working in our head office in Montreal. Reporting to the Brand PR, Influencer Marketing & Social Media Associate Manager, this creative student will support the team on the management of all PR and Social projects.

We are looking for someone who is social media marketing savvy, has a high interest in the new trends in PR and social media, especially Instagram and Tik Tok and who thrives in a fast-paced environment.

**Responsibilities**
- Support the team in the management of all PR and social media Marketing projects
- Manage the PR and social media Marketing efforts on 1-2 small projects, with the support of the team and the Manager
- Stay current on social media and Influencer Marketing best practices through industry research and learning opportunities
- Perform a competitive and internal audit utilizing research to find best practices, trends, and recommendations
- Identify trends and opportunities on social media platforms to increase brand awareness
- Brainstorm new and creative approaches to influencer marketing campaigns
- Review available data/reports related to our social channels, and adapt to maximize future results, define the most important social media KPIs, and how to better optimize the usage of creative assets
- Analyze social analytics using platform insights and external research to measure ROI and, drive continuous improvements across campaigns

**Professional qualifications**
- Must be pursuing a marketing/communications degree or diploma or similar equivalent related to the industry.

**Required competencies**
- Proactivity
- Creative thinking and curiosity
- Analytical skills
- Decision-making/problem-solving skills
- Time management skills
- Team player
- Strong communication skills in both English and French oral and written

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada. From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.

Company Overview:
**À propos de Keurig Dr Pepper Canada**

Keurig Dr Pepper Canada est la dénomination commerciale regroupant Keurig Canada Inc. et Canada Dry Mott’s Inc. D’un océan à l’autre, l’entreprise propose une large gamme de boissons chaudes et froides pour satisfaire chaque besoin, partout où les gens magasinent et consomment. Keurig Dr Pepper Canada offre une grande variété de boissons chaudes et froides, commercialisés sous plus de 60 marques phares, telles que Canada Dry®, Mott’s Clamato®, Van Houtte® et Timothy’s®, de même que les cafetières une tasse à la fois de Keurig®.

**About Keurig Dr Pepper Canada**

Keurig Dr Pepper Canada is the business name under which Keurig Canada Inc. and Canada Dry Mott’s Inc. operate. From coast to coast, the Company provides a broad range of beverages for every need, available everywhere people shop and consume. Keurig Dr Pepper Canada offers a wide variety of hot and cold beverages marketed under more than 60 flagship brands, including Canada Dry®, Mott’s Clamato®, Van Houtte® and Timothy’s®; as well as Keurig® single-serve coffee makers.

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