Brand Marketing Consultant

3 weeks ago

Montréal, Canada Sun Life Full time

Job Description

:

Reporting to the Brand marketing manager, the successful candidate will be supporting the delivery of brand campaigns at a National level in both English and French, across all channels. They will work in collaboration with the Managers of the different advertising/brand campaigns, as well as various internal stakeholders and external partners, in order to support the planning, development and executional excellence of the Sun Life story to Canadians.

We are looking for an enthusiastic and passionate advertising campaign consultant to join the Sun Life team and provide processes and rigor to the delivery of multiple national campaigns. They will collaborate directly with our brand marketing managers in all stages of promotional campaigns. The successful candidate will have the opportunity to provide support at different levels of the campaign’s execution, from coordinating between various groups across the organization, interfacing with external partners to ensure the delivery of campaign creative (on time and on budget). They will also need to coordinate the numerous groups across the organization to have the information they require for stakeholder alignment. This position plays a fundamental role as the owner will consolidate all forms of feedback and ensures it makes it to the right partners for campaign delivery.

What will you do ?

Support the creation, delivery and execution of brand campaigns as briefed from different Sun Life verticals (investments, insurance & health), aligned with the overall brand strategy

Coordinate the overall project management of each campaign, ensuring accountabilities and stakeholder alignment is communicated

Support the manager, Canadian advertising in the development of brand marketing plans and campaigns

Manage collaboration partnerships by collaborating with partners and internal creative production for full funnel creative presentations

Maintain and manage timelines and budgets and be active in weekly/monthly project status reviews

Provide support for post-campaign reporting (ex: pulling together executive presentations)

Assist initiatives by collaborating with colleagues across the business to ensure a consistent brand voice and presentation

Ensure all aspects of delivery are tracked – from content, digital assets, social media, videos, traditional and non-traditional, etc

Provide support to our internal partners for brand management-related mandates (product naming, value propositions, etc.)

Coordinating the roadmap deliverables and creative assets for different brand common themes (mental health awareness week and sustainability, etc)

Have a mindset to elevate our brand in everything we do


What will you need to succeed ?

University degree in marketing-related field

3-4 years of Marketing experience

Brand management experience considered a strong asset

Proven record of success in traditional and non-traditional marketing with measurable results

Solution-oriented mindset

Strong analytical and problem solving skills

Project management expertise

Team player

Excellent organizational skills with the ability to juggle multiple projects at once without breaking a sweat

Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French-speaking colleagues or internal partners across Canada and worldwide.

What’s in it for you ?

We’re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work® Canada

Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections.

A collaborative and interactive team environment

Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions.

Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.

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