Sales Development Representative

4 weeks ago

Burnaby, Canada Binary Stream Full time

We are proud to have been awarded second year in a row as BC’s Top Employers and third year in a row we have been one of Canada's Top Small & Medium Employers.

Since becoming SaaS based, Binary Stream has more than tripled in size through sustainable growth and now has employees in India, Europe, United States and all over Canada with our Head Office in Burnaby, British Columbia. With our recent growth, we’re still small enough that people can make a big impact here and really see the results of their efforts on a regular basis. Having a great culture based on our values of Team, Innovation, and Growth, we work together and win as a team by collaborating and supporting each other to achieve individual, team based and companywide goals.

Binary Stream Software was founded just over 20 years ago by our CEO who is passionate about people, culture, and products. Binary Stream is an award-winning, Microsoft Gold certified partner that develops enterprise-grade software to enhance Microsoft Dynamics 365. We are a diverse and inclusive team who care about each other and work collaboratively to produce high quality software solutions.

We are excited to grow our team with a full-time role for a Sales Development Representative.

**Primary Location**: Burnaby, BC (Head Office)

**Note**: Unfortunately, remote opportunities outside Canada or without a valid work permit are not available at this time.

**Position Summary**:
Are you a sales professional with 1-2 years of experience in a software company? Join our team at Binary Stream Software, a Microsoft Gold Partner, and take your career to the next level. This role is a stepping stone to becoming an Account Manager. We invest in your development, providing clear pathways for advancement and opportunities to work with cutting-edge technologies and industry-leading solutions. Be part of a supportive and collaborative team that values your contributions and encourages innovation.

We're hiring a Sales Development Representative to report directly to the VP of Marketing. In this role, you'll drive strategic lead development, build relationships with channel partners, prioritize inbound leads, and engage all inbound marketing leads from customers and partners to showcase our solutions' value and guide them through to qualified sales opportunities. Your pivotal role involves sparking initial conversations, nurturing leads, and ensuring successful conversions. Help shape Binary Stream's sales success and play a big role in our growth strategy.

**Primary Duties and Responsibilities**:
**Lead Development**:

- Proactively seek new business opportunities through targeted outreach, crafting personalized messages to generate qualified leads.
- Proactively identify and engage new inbound leads aligned with our target customer profile and qualify thru to sales discovery call
- Own monthly KPI’s for new leads developed and sales accepted opportunity targets
- Collaborate with account managers to align expectations and efforts to generate and nurture leads effectively.

**Lead Triage**:

- Effectively manage and prioritize inbound leads, ensuring seamless and purposeful coordination within the organization.
- Implement a detailed lead triage process, prioritizing leads based on their unique needs.

**Engagement**:

- Conduct initial conversations with leads to understand challenges, goals, and alignment with our solutions.
- Emphasize a consultative approach during interactions, building rapport, and setting the stage for future engagement.
- Tailor communication to address specific pain points and showcase the unique value propositions of our products/services.
- Employ data-driven insights and feedback to tailor messages and outreach, ensuring relevance and resonance.
- Provide valuable information and educational content to leads, positioning our offerings as solutions to their challenges.

**Data-Driven Adaptations**:

- Utilize analytics and insights to monitor lead behavior and adjust strategies accordingly.
- Implement data-driven optimizations to enhance the overall effectiveness of lead conversion initiatives.

**Collaboration with Sales**:

- Work closely with the sales team to ensure seamless coordination of qualified leads.
- Provide detailed insights and context about leads to facilitate effective handoffs to the sales team.

**Technical Skills and Other Requirements**:

- Proficient in CRM systems (e.g., Salesforce, Dynamics 365, etc.).
- Strong organizational and time management skills.
- Excellent written and oral communication skills with an emphasis on insightful engagement.
- Ability to conduct effective discovery conversations and build relationships.
- Knowledge of account-based marketing best practices.
- Bonus: Experience with ZoomInfo (lead enrichment tool) and HubSpot

**Experience and Education**:

- Bachelor’s degree in business, marketing, or related fields.
- 1-2 years of relevant experience, preferably in lead development, sales development, or a re

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