International Recruitment Manager, Eurasia

2 weeks ago

Kitchener, Canada Conestoga College Full time

Requisition Details

**Job Title**:
**International Recruitment Manager, Eurasia**

**Requisition #**:
**23-469**

**Campus**:

Doon

**Department**:

International Recruitment & Operations

**Payband**:

10

**Payband Range**:

$77,520.00 - $96,900.00

**Hours/Week**:

37.5

**Posting Date**:

Tuesday, April 18, 2023

**Closing Date**:

Monday, May 1, 2023 at 11:59 PM EST

**Vacancy Type**:

Administration - Full-time

Administrative Full-time Replacement Position

The Recruitment Manager is responsible for the successful expansion of international partnerships, student recruitment, and mobility initiatives for Conestoga’s Eurasian market.

This position will also require extensive travel to Europe, where a valid passport is required. A flexible schedule for virtual meetings with students and partners is also required.

**Responsibilities**:
**International Partnerships, Recruitment & Mobility**
- Leads proactive off-campus international recruitment events, including but not limited to presentations and networking with guidance counsellors, school officials, parents, alumni, government and business agencies, and agents. Many of these events will require travel to Europe, while others will be in Canada and also virtual during flexible times for clients in Europe.
- Prepares an annual recruitment & marketing plan (including an annual fair and event schedule as well as an agent training and support strategy) for assigned regions
- Researches, identifies, and facilitates international partnerships in the Eurasian market to expand partnerships and outbound and inbound mobility opportunities
- On behalf of Conestoga College, recommends, develops, and maintains an effective and reputable partner and agent network that meets Conestoga’s standards, to represent and promote the college
- Provides training and support to agents to ensure that Conestoga is promoted in a positive manner and in accordance with established standards
- Possesses a thorough knowledge of the College’s mission and mandate, key value proposition(s) target students, admission requirements, and current program offerings, services, and programs to which students are applying
- Continually builds on knowledge and experience in international partnerships, student recruitment, and marketing in an intercultural context
- Advises on content strategy and creation: web, and traditional: copywriting, social media, tracking
- Tracks ROI on initiatives and recommends changes to strategy through analysis of analytics and competitive intelligence
- Identifies necessary online and offline regional marketing support deliverables (print materials, presentations, online content and resources, photography, video, presentations, etc.), and their associated timelines and costs and ensures their development
- Manages positive and effective relationships with prospective students, applicants, and parents, recruitment and admission specialists from other Canadian and international institutions, guidance counsellors, teachers, and school officials, Conestoga students and alumni, representatives of international businesses and government-related agencies, such as Canadian embassy officials, current and potential exchange partners
- Tracks leads/relationships through CRM system and other marketing tools throughout the client relationship cycle and reports progress
- Hosts international guests, including but not limited to agents, delegations, and school groups, and supporting student services initiatives, marketing projects, and activities
- Prepares and delivers quarterly reports outlining country-specific recruitment & marketing activities and results
- Builds, manages, and maintains positive relations with other college and university recruitment teams including (but not limited to) Waterloo region secondary and post-secondary international recruitment teams to brand the Waterloo region as an educational destination of choice through coordinated marketing efforts
- Researches, develops, executes, and enhances regional market on & off-campus international student recruitment and marketing projects (digital & offline)

**Market Analysis**
- Produces and maintains evidence-based market research reports for each geographic area under his/her supervision to share internally
- Leads research projects for the IRM team: surveys, focus groups, competitive analysis, stakeholder analysis, target audience analysis, PESTLE, SWOTS, and other projects
- Proactively investigates and facilitates competitive intelligence regarding other Colleges’/Countries’ initiatives and outreach activities which support their international strategic objectives
- Monitors trends in key industries and makes recommendations to Senior VP International for new programs that have the potential to attract students from assigned territories.
- Conduct business in a professional manner in keeping with Conestoga’s policies, including the use of Conestoga marketing standards as provided and approv

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