Assistant Marketing Technologies Manager

3 months ago

Windsor, Canada Russell A. Farrow Limited Full time

Farrow, a wholly owned subsidiary of Kuehne+Nagel Group, is headquartered in Windsor, Canada. Farrow brings to the global trade industry over 110 years of expertise in cross-border customs brokerage, import/export trade compliance consulting, and integrated logistics services (international freight forwarding/global supply chain management, warehousing/distribution, and ground transportation). With operating locations across Canada, the United States, and Europe, Farrow manages over 800 employees with 38 offices and warehouses including those of acquired companies D.J. Powers Co. Inc. and Link+ Corporation. Farrow is proud to be a Canada’s Best Managed Companies winner for fourteen consecutive years, achieving Platinum Club status in the most recent eight years - an accomplishment few companies attain.
Position Summary
This position also encompasses a responsibility to participate in MarTech marketing content development, providing creative and copy guidance and editing when design work is needed for program communications.
Key Responsibilities
Pardot and Salesforce
- Design and issue Farrow’s quarterly digital digest to clients, evolving the format and content as required
- SalesForce: maintain the marketing collateral repository as collateral is created/refreshed

WordPress - Farrow Website
- Ownership of website activity including ongoing updates of website content as new messaging and resources are created/become available, and ensuring that new content is being optimized for SEO bolstering
- Analyze and strategize how to continuously improve the Farrow website’s design, user experience, traffic, and content by monitoring and analyzing Google Analytics data and other SEO metrics to track website activity, visitor data, geographic reach, conversion tracking, etc., and to subsequently implement plans to improve website experience/usability
- Utilize SEO tools to continuously maintain and improve keyword ranking and web search performance
- Regularly analyze social media analytics and collaborate with Communications team member(s) to ensure social engagement is driving users to Farrow website for company resources and value-added thought leadership content
- Maintain a regular cadence of competitor websites’ new content/functionalities
- Maintain account administration of Farrow’s social media, Google (Maps), and Bing accounts managing both the communications calendar and social media activities - creating and publishing/posting and organic content, disseminating trade news, responding to comments, etc., and (as needed) collaborating with Farrow’s businesses or Sales teams to design social campaigns for both lead generation and building brand awareness

Farrow Intranet
- As the marketing lead for Farrow’s intranet, own and manage the communications calendar and content online for this site - all marketing assets (creative and messaging), programs (contest fulfillments and other promotional activity), and other business resources as needed

**Miscellaneous Programs**:

- Inter-Office TVs Digital Software
- Maintain inter-office software functionality
- Manage ongoing content to share internal messaging
- Continually explore new ways to communicate through the program to maintain interest and keep content fresh
- Manage account with vendor (device management, payments, etc.)

Survey Monkey
- Oversee Farrow’s annual Customer Satisfaction survey including survey design and execution, tabulation and analysis of results, and dissemination of results both internally and externally via creative collateral
- Manage the execution of ad hoc marketing research surveys or online polls, including the drafting, uploading, and results tabulation/reporting

**Miscellaneous Responsibilities**:

- Review and monitor online trends and opportunities with respect to social media and digital communications programs/tools/platforms and introduce new options for improved business efficiencies or data gathering/building, as awareness of these new tools arise
- Be the Farrow liaison/representative between all respective system/program supplier companies through regular account interaction
- Support the marketing team

Education and Experience
- Post-secondary degree or certificate in Marketing, Communications, or Business
- Minimum 3-5 years’ experience in marketing
- Experience with website UX and content management, coupled with a good understanding of SEO strategies and tools (e.g. Google Analytics and other SEO software)
- Knowledge of, and experience with, social media management and monitoring tools (e.g. Sprout Social), including familiarity with common social media KPI’s such as audience, amplification and conversation rate
- Branding and/or general marketing functions experience
- Familiarity with common survey software/systems (e.g. Survey Monkey)
- Knowledge of customs brokerage and logistics industry is an asset but not mandatory

Competencies, Working Skills & Attributes
- Digital marketing fluency w

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