Brand Manager

7 months ago


Windsor, Canada EchelonX Full time

Responsibilities:

- Develop and execute brand strategies to drive brand awareness and growth
- Conduct market research and analyze consumer trends to identify opportunities for brand development
- Collaborate with cross-functional teams to develop and implement marketing campaigns across various channels, including digital marketing and e-commerce platforms
- Manage product portfolio and oversee product development, pricing, and positioning
- Monitor and analyze sales performance and market share data using tools such as Nielsen
- Develop and manage marketing budgets to ensure effective allocation of resources
- Work closely with creative teams to develop compelling brand messaging and visuals
- Collaborate with sales teams to develop sales strategies and promotional materials

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in brand management, preferably in the consumer goods industry
- Strong understanding of digital marketing strategies and platforms
- Experience in product management, including new product development and portfolio management
- Proficiency in using market research tools such as Nielsen to analyze market data
- Excellent communication skills, both written and verbal
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- Proficiency in Adobe Creative Suite is a plus
- Experience in budgeting and financial analysis

**Job Types**: Full-time, Permanent

**Salary**: $82,500.00-$194,619.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Vision care
- Wellness program

Flexible Language Requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Bonus pay
- Overtime pay

Ability to commute/relocate:

- Windsor, ON N9A 7B4: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person



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