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Marketing Manager 市场部经理

5 months ago

Oakville, Canada Btrust International Trading Inc. Full time

**The role**:
Reporting to the Director Level, Marketing, the Marketing Manager is responsible for achieving the Company’s short and long-term marketing strategies through the strategic planning and execution of various national/regional marketing campaigns and projects. This position is also responsible for using applicable marketing channels in accomplishing all required marketing deliverables.

**Major Responsibilities**:
**1. Market Analysis and Strategy Development**
- Research market, identify uncover customer, program, and market opportunities.
- Set specific marketing goal, design and implement marketing strategies aligned with business target.
- Forecast market trends, use data analysis to gain customer insight into the user's current situation, segmentation profile, shopping behavior, and support decision-making.

**2. Strategic Planning and Execution**
- Lead the quarterly planning process by creating promotional plans that align with long-term strategies while balancing near term category needs.
- Collaborate with cross-functional teams to ensure adherence to planning timelines and achievement of company goals.
- Prepare reports, briefings, and presentations that report on the health and performance of the programs with a focus on measuring progress against objectives and key results.

**3. Customer Lifecycle Management**
- Develop the user growth/retention strategy, integrate internal and external resources through market analysis, and execute the user growth strategy with merchandising and store operation.
- Develop customer lifecycle strategies, find business opportunities, output targeted operational strategies, and promote implementation in day-to-day marketing activities.
- Identify user hierarchies for different dimensions, such as user profile, channel basket, registration, repeat purchase, consumption, diagnose and analyze user activity through DAU, MAU, and other user activity indicators and provide targeted customer strategies.

**4. Brand Management and Communication**
- Ensure brand consistency throughout all marketing channels.
- Oversee and coordinate the implementation of marketing strategies and activities related to the company's national brand.
- Develop promotional and advertising plans for stores with innovative designs and creative promotional concepts to deliver sales/marketing objectives.
- Strategic overview for marketing and social media planning & day-to-day execution, develop SEO/SEM related initiatives and be actively involved in SEO optimization efforts.
- Support business units on key initiatives and provide communication support and counsel to executive and functional business areas.

**Knowledge, Skills and Ability Requirements**:

- Possess a minimum of 8 years’ marketing experience, retail, digital or eCommerce background is an asset.
- Possess a minimum of 5 years’ management experience is an asset.
- Proven success in branding, marketing strategy, advertising, and solid experience in retail industry.
- Completion of bachelor’s degree in business, with focus on marketing or communications preferred.
- Experience in working within a demanding fast-paced or retail environment, and knowledge in online/offline customer insight will be an asset.
- Demonstrated good leadership with ability to engage and develop team members.
- Must be able to collaborate effectively across all levels of the organization and with external stakeholders.
- Strong written and verbal communication, copywriting, proofreading skills in both English and Chinese, creatives and innovative with good attention to detail.
- Ability to work independently, problem solving and interpersonal skills.
- Excellent knowledge of the Windows software (Word, Excel, PowerPoint).

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Oakville, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location