Programmatic Media Specialist

3 weeks ago


Toronto, Canada The Home Depot Canada Full time

At the Home Depot Canada, we are committed to delivering a superior digital marketing program that is based on insights, the spirit of innovation and talented people. As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer-base and nurturing existing customer relationships; as such, we are expanding the digital marketing team to prepare for tomorrow’s retail challenges, today. We need more dreamers, innovators and big thinkers passionate about marketing and the customer journey to help us re-imagine the future of retail.

**Position Overview**:
**Position Responsibilities**
- Manage daily execution of Programmatic Media campaigns; monitor campaign delivery and optimize performance against business goals
- Work with vendor partners, creative agency, and integrated advertising teams on all facets of digital display, video, audio, and OOH media planning, buying and reporting
- Work with Manager, Programmatic Marketing on the planning and implementation of annual strategic program roadmaps for digital display, video, audio and OOH.
- Assist in the development of tactical plans for all programmatic media campaigns targeting multiple sections of the conversion funnel
- Contribute to business growth by identifying new opportunities and encourage planning and production teams to implement creative
- Analyze data and communicate proposed media recommendations to marketing team
- Conduct incrementality testing
- Manage media budgets, provide budget control reports, and handle invoicing
- Use various media tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, sales opportunities and content creation ideas
- Work closely with Marketing, Advertising, PR and Production teams on digital display, video, audio and OOH media campaigns and initiatives
- Weekly, monthly and ad hoc campaign reporting and analysis to multiple stakeholders
- Stay abreast of the latest offerings from Google and other platforms, with a strong focus on innovation and testing

**Desired Skills and Experience**
- 2+ years experience in-platform programmatic media activation experience
- Data-driven mentality and a curiosity to dive deeper into campaign and channel analysis across multiple DSP platforms.
- Strong knowledge of programmatic targeting capabilities
- Develop and execute paid media campaigns that adhere to target KPIs: such as conversion rate, new vs. retention CPA, ROAS, etc.
- Analytics expertise; able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
- Bachelors and/or post-graduate degree in Communications, Marketing, Advertising, Media Studies or a related field
- Excellent written and verbal communication skills
- Experience managing budgets
- Strong attention to detail and organizational skills with the ability to multi-task and manage deadlines
- Collaborative, resourceful, and self-directed individual and team-player.
- Naturally curious, with an inclination to problem solve and uncover meaning
- Bias towards action and results
- Retail industry experience is an asset



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