Programmatic Specialist
5 months ago
About Us
G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.
What you’ll be doing:
- Work closely with the in-house Paid Social Media Specialists, Paid Search Specialists to develop and implement digital media plans to drive business results- Lead programmatic strategies, programs, including targeting, and budget recommendations across platforms- For in-house campaigns, manage pacing, provide ongoing performance optimization in platforms- Manage external media agency and brief campaigns as required- Ensure performance dashboards, blocking charts, budget tracking sheets are kept up to date- Ensure campaign timelines, budgets are met- Be passionate about all things digital media and stay on top of the latest programmatic trends
Desired Skills & Experience:
- College or university degree in business, marketing, travel and tourism or a related field- 3+ years of programmatic trading experience on either the client or agency side- Good understanding of digital strategy, best practices, ad formats- Demonstrated experience with Demand Side Platforms (Google DV360) and Ad Servers (Google Campaign Manager)- Proven track record of improving campaign performance- Prior experience with audio streaming and video streaming campaigns an asset- Familiar with analytics tools (Google Analytics) and ability to pull reports across various platforms- Problem solver, ability to learn on your own or as part of a team
What do we offer you?- Competitive salary commensurate with the role- Competitive benefits package- Birthday day off- Vacation time for you to recharge- Enhanced Parental Leave- Learning and growth opportunities
*Applicable based on location*
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
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