Email and Social Media Marketing Specialist
7 months ago
**Responsibilities**:
- Develop and implement effective marketing communication strategies for e-blasts, promotions, sales, articles, and blogs, aligned with the approved marketing plan.
- Manage the product creation and upload process for six websites in Canada and the U.S., ensuring accurate product listings, captivating images, and proper documentation.
- Create quarterly promotions and prepare for promotional campaigns based on partner submissions, ensuring timely execution.
- Design eye-catching banners for all websites, regularly updating them with the latest promotions and products.
- Utilize InDesign, Photoshop, and Illustrator to develop visually appealing flyers for various events and promotions, maintaining consistency with the company's branding.
- Take charge of social media presence and promotion across our companies, including the development and execution of engaging social media campaigns, responding to inquiries, and monitoring analytics to optimize performance.
- Collaborate with the team to conceptualize and implement new marketing campaigns and initiatives across multiple channels.
**Requirements**:
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign is a MUST.
- Familiarity with social media best practices and proficiency in utilizing social media management tools like Meta Business Suite to manage social media campaigns effectively.
- Excellent skills in MS Excel.
- Proficiency in SaaS e-commerce platforms like Big Commerce is a MUST.
- Strong communication and organizational skills, with the ability to handle multiple projects and meet deadlines.
- Knowledge of HTML and CSS is a plus.
**Salary**: $55,000.00-$65,000.00 per year
**Benefits**:
- Automobile allowance
- Casual dress
- Company events
- Paid time off
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Overtime pay
Ability to commute/relocate:
- Markham, ON L3R 3J7: reliably commute or plan to relocate before starting work (required)
Work Location: In person
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