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Social Media Specialist, Branded Content

2 months ago

Markham ON, Canada SUNPAN Full time

As a fast-growing leader in the industry, we pride ourselves on our commitment to diversity, excellence, and the professional growth of our employees.
As a Great Place to Work certified company for 3 year running, SUNPAN offers a thriving environment where creativity and innovation are encouraged. Find your next career adventure with SUNPAN and be part of our Marketing team with the role of Content & Social Media Specialist, Reporting to the Digital Marketing & Communication Manager. The Ideal candidate for this role is a natural storyteller who lives and breathes social media the content & social media specialist, is a highly motivated and creative individual, and will work closely with the Content Creator, and other members of the marketing team to drive SUNPAN’s brand across social media.


Social Media Content Management: manage and publish original, high-quality content across social media platforms (Instagram, Facebook, Pinterest, LinkedIn, etc.).
• Social Strategy & Media Planning: Take ownership of social media strategy and media planning, collaborating with the team to drive SUNPAN’s brand and product narratives.
• Content Calendar & Planning: Build and implement a social media content calendar to ensure consistent, engaging posts, including promoted posts and stories to boost brand awareness.
• Data Analysis & Reporting: Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI, using insights to optimize content.
• Video Content Collaboration: Work closely with the video content creator to produce engaging video content for social media platforms.
• Influencer & Earned Media Management: Collaborate with the Digital Marketing and Communications Manager to manage the influencer program and track earned media mentions.
• Community Engagement: Respond to comments and questions on social media posts, engage with the design community, and curate third-party image submissions for social media and catalog use.
• Research & Trend Analysis: Conduct research on industry and consumer trends to continuously improve SUNPAN’s social strategy and playbook.
• Collaborative Campaign Development: Work with cross-functional teams, including graphic designers, copywriters, and content creators, to execute campaigns.
• Internal Communications: Take ownership of the monthly company newsletter and collaborate with HR and the CEO’s office for internal news dissemination.
• Trade Shows & Events: Work during select weekends and evenings for trade shows and events to manage live social media coverage.
• Undertake other tasks as assigned by the CEO or the Marketing Team.


Education: Post-secondary degree in Communications, Public Relations, Creative Writing, Business, or Journalism. Certification in social media marketing is preferred (Meta digital marketing and community management certifications are an asset).
• Experience: 4+ years of experience in social media marketing, content creation, and influencer management, with a proven track record of audience growth and engagement.
• Technical Skills: Proficiency in Canva, Adobe Creative Suite, social media scheduling tools, and digital analytics. Experience with Asana, influencer marketing, and paid social ads is an asset .
• Content Creation & Storytelling: Strong content creation skills with a passion for storytelling, and hands-on experience with graphic design, photo editing, and video content production.
• Understanding of SEO, web traffic metrics, and analytics with the ability to translate data into actionable insights.
• Communication: Excellent verbal and written communication skills, with the ability to engage with internal and external stakeholders professionally.
• Adaptability: Willingness to work evenings and weekends during key trade shows or events.


Sunpan Trading & Importing Inc. is an equal opportunity employer, and we believe that diversity is the reason behind our success. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, accommodation will be provided in all parts of the hiring process. Our HR department will consult with you so that arrangements can be made for reasonable accommodation.