Demand Capture Manager

7 months ago

Ottawa, Canada Docebo Full time

Hey you \uD83D\uDC4B Want to work for one of the fastest growing SaaS companies in the world? \uD83D\uDCC8

We’re building the next generation of learning software that companies like AWS, Netflix, Opentable and L’Oreal rely on to deliver training \uD83D\uDCBB We believe learning is for everyone, and that we all have something we can learn from each other. We rely on one another to continuously innovate our products and processes to create an exceptional experience for our employees, customers and partners.

Still not sure? We are a culture where values are at the center of everything we do. We also embody what we call the **Docebo Heart**. We trust our teammates, assume the best of one another, and also hold space for all the differences that make us better. \uD83D\uDC99

Are you ready to be a part of the learning revolution? \uD83D\uDE80

**About This Opportunity**:
Demand Capture at Docebo is a critical acquisition function with significant investment behind it. Your #1 objective is to own and manage paid search campaigns with the goal of acquiring the best fit customers for Docebo at the most efficient cost.

You are a strategic thinker, not a bidding machine. We are looking for someone who can go beyond front end metrics like CPC and CPL — and connect the dots to sales qualified opportunities and revenue.

We are looking for someone who can work with creative and content teams to create winning campaigns. You will collaborate with RevOps to uncover where our highest intent traffic opportunities exist — and drive that traffic to meaningful landing pages — ultimately converting website visitors into qualified pipeline opportunities for our sales organization.

**Responsibilities**:

- Manage our Global SEM campaigns across Google and Bing.
- Implement demand capture programs to drive and accelerate pipeline growth.
- Own all key elements of paid search campaigns including account structure, campaign management, bidding strategy, spend optimization, performance reviews and reporting.
- Conduct meaningful experiments to challenge norms, break the status quo and prove / disprove hypotheses on a monthly basis.
- You will test landing pages, bidding strategies and ad headlines to come up with winning variations to be deployed across all campaigns.
- Achieve CPA, CAC and CAC:LTV targets across brand, non-brand and competitor campaigns.
- Collaborate with our content team to produce brilliant ad copy and landing page optimization strategies.
- Work with cross-functional teams to execute the localization and verticalization of regional ad copy and landing pages.
- You will listen to sales calls and understand customers deeply.

**Requirements**:

- 4+ years of SEM experience, ideally in a B2B / SaaS environment.
- A proven track record of growing revenue through optimization of paid search campaigns.
- Experience with Gartner Digital Markets — Software Advice, GetApp & Capterra is strongly preferred.
- In-depth knowledge of Google Ads, Bing Ads, Google Analytics, Salesforce, Demandbase.
- Incredible communication skills (written, verbal, presentation, and interpersonal).
- Can explain data: Must know how to “tell the story” which connects the dots from leading indicators (web conversions) down to lagging indicators (SAL, SQO).
- Content-driven: You can work with creative and copywriting teams to build high converting landing pages, advertising headlines and execute testing ideas.
- Fiscal acumen: We need someone that can own budget planning, forecasting, and managing advertising channel mix efficiently.

LI - Hybrid

**Benefits & Perks** \uD83D\uDE0D
- Generous Vacation Policy, plus 2 extra floating holidays to use for religious or cultural events that matter to you
- Employee Share Purchase Plan
- Career progression/internal mobility opportunities
- Four employee resource groups to get involved with (the Docebo Women's Alliance, PRIDE, BIDOC, and Green Ambassadors)
- WeWork partnership and “Work from Anywhere” program

**Hybrid Office Model \uD83C\uDFE2**

**About Docebo** \uD83D\uDC99

Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.

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