Marketing Coordinator
2 weeks ago
Job Description
- Good overall understanding of marketing demand generation programs from an executional perspective to support the organization's products, services, and market sector
- Uses specific marketing and media (e.g., print, broadcast, digital/social) to launch and position products and services
- Implements marketing initiatives and programs in collaboration with Marketing teams, Sales and Product teams
- Executes marketing specific campaigns leveraging CRM- Pardot and Sales Force, to drive demand generation (lead creation and conversion)
- Campaign measurement - monitors and reports on campaigns/ initiatives based on agreed success metrics
- Campaign optimization - Conducts a/b testing and other optimization measures to ensure maximization of spend vs. effort and (agreed ROI- PPC)
- Sponsorship & Events - execution of key events live or virtual to deliver departmental objectives (awareness, lead generation or relationship building)
- Digital competence - ability to understand the messaging and leverage the relevant digital channels to drive awareness, prospects, and marketing qualified leads
- Working knowledge of social media (strategy execution), nurture campaign process and execution and competitive data analysis
Responsibilities are within the Marketing division as a generalist or in a combination of disciplines.
General Profile:
- Able to follow set instructions and processes to complete work
- Takes the initiative - Identifies the problem and all relevant issues in straightforward situations, assesses each using standard procedures and makes sound decisions
- Undergraduate degree with 1-2 years related work experience
Recommended Skills /Functional Knowledge:
Task execution: Performs routine tasks following specific instructions or under some supervision
Business Expertise: Understands how the assigned duties relate to others in the team and how the team integrates with other teams
Leadership: Has no supervisory responsibilities but works as an influencer; manages own workload
Problem Solving: Work is clearly defined and completed according to instruction
Impact: Impacts own team through the accuracy and quality of work
Assets:
- Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth
- Bilingual (French) - applicants with working knowledge will be considered.
- Soft Skills - Ability to maneuver well and be an influencer in a matrix organization - good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization
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