Content Marketing Strategist

3 weeks ago

Mississauga, Canada BoomerangFX Full time

**Why BoomerangFX?**

BoomerangFX is more than just a SaaS tech company - we are North America’s fastest growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical healthcare industry in segments such as dermatology, medspa, plastic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising and lead generation in a single user-friendly solution - this unique feature-rich practice management solution is supported by Artificial Intelligence and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia and the UK with industry leading technology that is helping to modernize the inside of private health care practices. We are a company that thrives on innovation and out-of-the-box thinking. We have a passion for inspiring the next female entrepreneurs who are fuelling the fastest growing sector in private-pay healthcare. When you join BFX, you will be collaborating with a diversified and talent group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork, continuous learning and celebrate a variety of social activities including weekly social hours, company paid lunches, live entertainment, offsites, motivational podcast speakers inhouse and ongoing training and development events.

**Your Role in a Nutshell**

**Scope of Duties**
- Work on SEM / PPC for paid ad platforms including Facebook Ads, Instagram Ads, LinkedIn Ads, Amazon Ads, Google Ads and Google Analytics to build new campaigns, optimize existing campaigns and improve performance.
- Creating/deploying campaigns, and analyzing campaign performance data (e.g., within Google Analytics, HubSpot, etc.) to develop actionable insights that assist with strategic planning, KPI improvement, and growth.
- Manage the company’s SEO strategy with on-going keyword research, on-page optimization, blog copywriting, and link building efforts.
- Produce content for channels when necessary to help support campaign initiatives
- Produce video assets and cultivate an overall video brand messaging strategy (using Adobe Premiere and After Effects)
- Developing editorial strategy, so content is consistent across all delivery platforms
- Creating and managingsocial media campaigns.

**What You Offer**
- Experience in the technology sector is strongly preferred. Exposure to the start-up environment is a definite asset.
- Editorial competency - you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more
- Demonstrated skills in innovating new ways to engage prospective customers through content.
- Knowledge of SEO keyword best practices, WordPress, HubSpot, Google Analytics
- Familiarity with B2B-specific content strategy and execution + success in executing tech-focused PR campaigns.
- Collaboratewith all teams including development, product management, marketing, and the leadership team to create a cohesive “story” for the organization and effectively get the word out to our target audience.
- Key role in creating vision and written materialthat accompanies our ground-breaking, AI-powered SaaS solution.
- Optimize communications spend by attaining maximum ROI on all communications activities.
- Dexterous in creating and editing video content.

**Most importantly, you share our values...**
- You roll up your sleeves
- You are agile
- You are resilient
- You never stop learning
- You want to be part of a global success story

**Salary**: $65,000.00-$80,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Mississauga, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Google Analytics: 1 year (preferred)
- Adobe Premiere: 2 years (preferred)
- Adobe InDesign: 2 years (preferred)

Work Location: One location

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